Pepsi and UEFA have introduced that Brazilian pop sensation Anitta will co-headline the 2023 Kick-Off Present alongside Burna Boy.
Pepsi has introduced international pop star Anitta will co-headline the 2023 UEFA Champions League Closing Kick-Off Present on June 10, becoming a member of Afrobeats sensation Burna Boy.
Following a record-breaking 12 months that included the discharge of her fifth studio album, Variations of Me, the Grammy-winning Anitta will convey her high-energy model to Istanbul’s Atatürk Olympic Stadium for a efficiency simply moments earlier than the massive occasion.
To additional promote the extremely anticipated efficiency, Pepsi launched a brief movie entitled “The Prep,” which brings Anitta and Burna Boy collectively “in traditional Pepsi model.” In it, we hearken to Burna Boy’s “It’s Loads” and Anitta’s “Envolver” as every artist prepares for his or her epic Kick-Off Present efficiency.
“I’m so excited that the information is lastly out!” commented Anitta. “I’m delighted to be performing on the UEFA Champions League Closing Kick-Off Present by Pepsi, and I can’t wait to co-headline alongside Burna Boy. We’re going to convey an unmissable present to followers within the stadium and world wide, so ensure to tune in on June 10 — you received’t wish to miss this!”
Pepsi can also be permitting followers for the primary time to take part within the efficiency by way of the #PepsiKickOffShow problem, which launched in March. The problem encourages followers to point out off their finest ball expertise and dance strikes.
“Every year, we’re proud to work with the most important and most enjoyable names in music to supply first-class leisure moments for followers world wide,” provides Gustavo Reyna, Pepsi’s Senior Director of International Advertising. “This 12 months’s 2023 UEFA Champions League Closing Kick-Off Present by Pepsi will likely be co-headlined by international superstars Anitta and Burna Boy — two artists who embody our ‘Thirsty For Extra’ philosophy, which celebrates folks’s thirst for all times — and we’re excited to see followers actively being a part of this unmissable present by way of the #PepsiKickOffShow problem. It’s going to be a very unbelievable spectacle!”
“This season’s spectacle guarantees to be unforgettable, with an thrilling lineup of artists set to take the stage forward of the UEFA Champions League Closing in Istanbul,” concludes UEFA advertising director Man-Laurent Epstein. “We’re happy with our longstanding partnership with Pepsi, which permits us to convey much more pleasure to followers, and we’re trying ahead to sharing this season’s UEFA Champions League Kick-Off Present by Pepsi with everybody.”
Followers can tune in to look at the Kick-Off Present by means of the official UEFA YouTube and TikTok channels and native broadcast. Yet one more particular visitor will likely be introduced within the lead-up to the ultimate, so followers can keep tuned by checking this house and following Pepsi on social media.