Pepsi has formally kicked off a significant advert marketing campaign (“Press Play On Summer time”) with Apple Music and the streaming service’s 2022 artist of the 12 months, Dangerous Bunny.
Pepsi, Apple Music, and Dangerous Bunny, who raked in a reported $435 million along with his tour final 12 months, only in the near past initiated their Press Play On Summer time marketing campaign. Full with a standalone web site (and an choice to show the featured textual content in English or Spanish), the promotional effort is ready to wrap on September seventeenth, in response to the concerned events.
Earlier than then, although, diehard supporters who scan a QR code on eligible Mountain Dew, Pepsi, or Starry (previously Sierra Mist) merchandise – in addition to frugal followers who enter without spending a dime by mailing in or visiting PressPlayOnSummer.com/nopurchase – may have an opportunity to win immediate and weekly prizes valued at a cumulative $2.11 million or so.
On the moment entrance, a complete of 150,000 prizes shall be up for grabs in the course of the months-long contest, in response to Press Play On Summer time’s high-quality print. Essentially the most noteworthy of these things embrace 700 pairs of Beats Solo3 headphones (valued at $200 apiece) and 1,300 pairs of Beats Studio3 headphones ($350 a pop), per the competition’s web site, which makes clear that individuals should be over the age of 18 (19 in Alabama and Nebraska) and reside within the States, Guam, or Puerto Rico.
Different immediate prizes promised on the promotion’s web site embrace 100,000 $5 pay as you go Credit cards, 23,000 “cotton canvas tote” baggage (every valued at $10), 19,100 trucker caps ($25), 4,000 “premium bucket” hats ($35), 1,000 “printed microfiber” towels ($35), 250 boogie boards ($85), 250 “mini retro penny” skateboards ($150), 200 woven button-down shirts ($55), and 200 tank tops ($15).
Moreover, new Apple Music customers who go for the QR-code entry methodology will rating three free months of the subscription-only service; certified returning prospects will obtain two months free. And on the weekly prize facet, 17 winners (every of whom can carry one visitor) will safe tickets to a stay occasion from Apple Music, which final 12 months tagged out Pepsi as sponsor of the Tremendous Bowl Halftime Present.
These grand prizes are mentioned to be valued at a median of $3,600 apiece – a sum that features airfare, two nights’ price of lodging, and $300 in spending cash (solely for the winners, not their visitors).
On the time of this writing, Dangerous Bunny (whose reported companion, Kendall Jenner, filmed a disastrous Pepsi industrial some years again) didn’t appear to have taken to social media to plug Press Play On Summer time. However the 29-year-old appeared at a WWE occasion earlier in Could – with the Puerto Rican authorities having reportedly paid the wrestling group $1.5 million to carry the taking place to Dangerous Bunny’s dwelling nation.