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DJ Khaled Bids Adieu to Sony Music, Inks Exclusive Deal with Def Jam/UMG

DJ Khaled Bids Adieu to Sony Music, Inks Exclusive Deal with Def Jam/UMG

Picture Credit score: Meghan Roberts / CC by 2.0

DJ Khaled bids adieu to Sony Music, becoming a member of the Def Jam and Common Music Group household in a newly-created world inventive marketing consultant position.

In a press convention in his hometown of Miami, Grammy-winning celebrity DJ Khaled introduced an unique partnership with Def Jam Recordings for his We The Greatest label and future releases. Khaled will even be part of Common Music Group in an govt position as World Artistic Advisor to Def Jam and UMG’s household of artists.

The announcement serves as a return to kind for Khaled, who initially took an govt A&R place on the label in 2008, the place he developed hits for main artists like Rick Ross. 

“This new chapter marks a particular time for me,” states DJ Khaled. “The power at this level in my profession is at an all-time excessive, and I’m grateful to Sir Lucian Grainge for permitting me to hitch his empire at this stage in my journey. Collectively, we are going to obtain even better heights and take it to the subsequent degree. I really feel blessed and so impressed with renewed power.”

“DJ Khaled is a superb artist, hitmaker, mentor, and cultural innovator,” says Sir Lucian Grainge, UMG’s Chairman and CEO. “It provides me nice pleasure to welcome him dwelling to UMG, the place we look ahead to working collectively to amplify his good inventive instincts and distinctive imaginative and prescient.”

“Past a confirmed hitmaker, unbelievable producer, plain artist, and consummate showman, DJ Khaled occupies the rarified air of cultural icon,” says Tunji Balogun, Chairman and CEO of Def Jam Recordings. 

“His uncanny capacity to constantly have his finger on the heart beat of the tradition, to achieve audiences all around the world in progressive but genuine methods, and his outstanding savvy for advertising and marketing, selling, and eventizing all the pieces he touches is totally second to none. We’re thrilled to associate with DJ Khaled and We The Greatest, each as a multi-platinum, award-winning artist and a valued govt. Surely, Khaled can solely make us higher.”

“I’m excited to not solely associate however to return again dwelling to Def Jam,” provides DJ Khaled. “Tunji Balogun is just not solely a rare A&R however a real music man and a visionary who constantly is answerable for introducing the world to a few of its subsequent best superstars. I’m excited to hitch my sister and visionary govt LaTrice Burnette as soon as once more, as we now have had great success on each single venture we now have collaborated on previously. Def Jam is the tradition, and collectively we are going to make historical past but as soon as once more.”

“DJ Khaled has been a pricey good friend and shut collaborator of mine for over a decade,” says LaTrice Burnette, Government Vice President of Def Jam Recordings/President, 4th & Broadway. “All through our years collectively at Epic, Khaled and I developed a particular working bond and broke boundaries by a united vision-focused partnership and onerous work. I’ve great respect for Khaled’s artistry, creativity, work ethic, advertising and marketing savvy, and boundless constructive power. I’m thrilled to welcome him again dwelling to Def Jam and might’t wait to see what we prepare dinner up subsequent.” 

Final week, DJ Khaled was joined by an all-star forged together with Jay-Z, Rick Ross, Lil Wayne, and Fridayy for a efficiency of his Music of the 12 months nominated hit, “God Did,” on the sixty fifth Annual Grammy Awards. The Music of the 12 months nom was one among six for the artist that evening, his tenth Grammy nomination total.