Ok-pop big Hybe is popping to synthetic intelligence for its new artists, able to releasing albums in six languages on the identical time.
Midnatt is the alter ego of Lee Hyun, who has been with Hybe since 2005. His newest single, “Masquerade,” is accessible in Korean, English, Spanish, Chinese language, Japanese, and Vietnamese—concurrently. The collab is likely one of the first between Hybe and Hybe Interactive Media (IM). The label used the tech of Supertone, an AI voice synthesis firm acquired by Hybe.
Supertone can precisely reproduce a singer’s voice, whereas additionally permitting technicians to tweak it as wanted. Every component of what constitutes the sound of a voice could be adjusted by sound engineers. Supertone makes multi-lingual tracks sound like they’re being sung by a local speaker by switching Midnatt’s voice knowledge with a native-speaking narrator of the identical music. From there, an engineer hand-mixes the 2 voices to make sure the opposite language translations’ emotional presence mimicked that of the unique Korean observe.
The capabilities of this AI even allowed Midnatt to function his personal observe in a lady’s voice. “Supertone’s instrument can produce high-quality content material with near zero errors in comparison with different instruments that usually produce distorted sound in line with the vary of pitch,” provides Choi Jin-woo, the producer for “Masquerade.”
Supertone doesn’t license the tech to most people, so it may possibly’t be used to make celeb singer mashups just like the Drake/The Weeknd observe that went viral on TikTok. However Hybe is exploring new methods to discern actual voices from these created by means of artificial means.
“I’ve been within the music trade for some time now, and hope that my tackle this problem would go away a significant affect on fellow artists simply as Neil Armstrong’s journey left a long-lasting impression.”
Releasing a music concurrently throughout six languages might assist Hybe proceed to enchantment to a worldwide viewers whereas BTS is taking a break. Its members are at the moment fulfilling their necessary army service in South Korea.