Ja Rule Is Actively Shopping His Catalog — With Certain Conditions

Ja Rule Is Actively Shopping His Catalog — With Certain Conditions
Photograph Credit score: WebSummit / CC by 2.0

Ja Rule reveals he’s actively procuring his catalog however has sure circumstances for structuring a possible deal.

Rapper Ja Rule revealed to Bloomberg this week that he’s exploring the concept of promoting his profitable catalog — however defined that his thought course of includes a distinct deal than a typical artist’s settlement.

Ja Rule says he hopes to promote his catalog in a reversion deal, permitting a part of what’s bought to be returned to his household sooner or later.

“I’ve discovered lately that my catalog may be very profitable,” says the rapper. “So I’ll be trying (to promote). I’ve actually been speaking about doing a reversion deal the place I’d most likely hand over half my catalog, and it could revert again to my household.”

“I believe it’s kinda laborious to place a quantity on the worth,” he continues. “Normally, the worth of the music begins to go down because the artist begins to go away. The worth of the music begins to depreciate.”

Ja didn’t reveal a quantity he had in thoughts for his catalog, however he did predict that with the worth of artists’ shares of streams growing, so too would the worth of their discographies.

“It’s form of bizarre, however what’s occurring now could be we get lower than a fraction of a cent for a stream, however that quantity goes up,” Ja Rule continued. “It’s going as much as about 15 %. So with that occuring, I believe loads of these corporations are realizing the cash that’s on the market.”

The rapper additionally acknowledged that his distinctive fusion of hip-hop and R&B considerably influenced phenomenally profitable artists like Drake, which makes his catalog all of the extra attractive to potential patrons.

Ja Rule has eight Billboard Sizzling 100 Prime 10 hits to his identify — “All the time On Time,” “Mesmerize,” “Livin’ It Up,” “Ain’t It Humorous,” “Great,” “Down 4 U,” “Put It On Me,” and “I’m Actual” — with three tracks topping the Sizzling 100 and two No. 1 albums.


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