Miley Cyrus’ “Flowers” has set a Spotify report for essentially the most streams in a single week, with north of 100 million on-platform performs to its credit score.
Spotify took to social media as we speak to tout the large stream complete boasted by “Flowers,” which Miley Cyrus launched final Thursday. The lead single from the 30-year-old’s forthcoming eighth studio album, “Flowers” had racked up 101.84 million Spotify streams on the time of this writing.
And in attracting all method of listeners throughout the first seven days that it was obtainable to followers, “Flowers” emerged as “the most-streamed tune in a single week in Spotify historical past,” the Stockholm-based platform emphasised.
Predictably, given its sturdy exhibiting out of the gate, “Flowers” is likewise occupying the foremost spot on a number of official Spotify playlists, together with “At the moment’s Prime Hits,” which has practically 33 million followers. And for sure, this distinguished positioning will proceed to spur streaming progress for the observe, which additionally benefited from a sequence of Spotify billboards in high-volume areas and pushes from competing providers.
However time will inform whether or not the early momentum of “Flowers” drives sufficient long-term listenership to propel the observe previous Cyrus’ different well-known releases by way of complete streams.
2017’s “Malibu” has over 693 million Spotify streams, as an example, in comparison with roughly 776 million performs for “We Can’t Cease” (2013) and a staggering 1.09 billion streams for “Get together in the united statesA.” (2009).
Extra broadly, Spotify has a bigger userbase than ever, to the tune of 456 million month-to-month lively customers, together with 195 million subscribers, as of Q3 2022’s conclusion. (The corporate’s This fall 2022 earnings report is scheduled to launch on January thirty first.)
These customers are contributing to a report variety of new streams, to the actual profit (owing to the corresponding multitude of trend-minded followers) of debuting tracks like “Flowers.” Wanting previous Spotify and to the on-demand streams ensuing from all providers, reviews have pinpointed 5.3 trillion world streams (up 25.6 p.c 12 months over 12 months) and 1.3 trillion stateside streams in 2022 (up 12.2 p.c YoY).
Taking into consideration these stats, Mariah Carey in late December broke Spotify’s single-day world streaming report with “All I Need for Christmas Is You,” which generated 21.27 million on-platform performs throughout the 24-hour interval in query.
And to kick off 2023, The Weeknd’s “Blinding Lights” supplanted Ed Sheeran’s “Form of You” to turn out to be the most-streamed tune in Spotify historical past. Whereas the income related to thousands and thousands upon thousands and thousands of streams stays important, the payout mannequin employed by Spotify and others signifies that a considerable variety of proficient artists (together with professionals with devoted followings) are incomes extraordinarily little from streaming royalties.
Consequently, a few of these artists are exiting Spotify altogether, and lots of are touting the fan-powered mannequin, below which royalties are distributed to artists in proportion to every consumer’s precise listening, as a preferable different.