Reebok pronounces a brand new long-term partnership with Puerto Rican rapper Anuel AA, that includes product collaborations and distinctive releases within the newest of the model’s lengthy line of music partnerships.
Sportswear model Reebok revealed Monday that it had inked a brand new take care of Latin musician Anuel AA for a long-term partnership, having labored with the rapper on a number of earlier collaborations. The brand new partnership will function product collaborations and particular releases.
“As a lifelong fan of Reebok, changing into a part of the model is a dream come true,” stated Anuel AA. “I’ve lengthy admired Reebok’s distinctive designs and iconic roster of collaborators who’ve by no means shied away from writing their very own guidelines.
“It’s a particular feeling to know that I’m thought of a member of the staff and that they not solely imagine in me however give me the area for unbridled artistic expression. I’m so honored to be part of this model’s legacy and assist form its subsequent chapter.”
The Grammy-nominated artist beforehand teamed up with Reebok to launch unique collaborations with Foot Locker Inc., together with collections leveraging Anuel’s Puerto Rican background. These collections provided variations of the Reebok Basic Leather-based, Pump Omni Zone, and Query Mid sneaker designs.
“Reebok and Anuel share a longtime mutual admiration for each other,” stated Reebok CEO Todd Krinsky. “Having the chance to collaborate this previous season was an excellent indicator of what’s to return, and we’re thrilled to make this partnership lastly official.
“Reebok is a model with deep roots in music and tradition, relationship again to being the primary sportswear model to make a signature shoe with a hip-hop artist within the ’90s, and we’re excited to proceed blazing trails within the trade with somebody like Anuel, who possesses such robust individuality.”
The corporate has a historical past of teaming up with musicians, having labored with artists like Cardi B, DJ Khaled, Tems, and plenty of extra in recent times.