Music

Sony Music Latin Taps Partner Nexoom AG to Boost Artists

Sony Music Latin Taps Partner Nexoom AG to Boost Artists

Sony Music Latin has partnered with Switzerland’s Nexoom AG to increase enterprise and sponsorship alternatives for ‘Tier 1 Artists’ within the US Latin area.

Swiss-based interactive leisure firm Nexoom AG has secured a partnership with Sony Music Latin. This collaboration will lengthen enterprise and sponsorship alternatives for Sony Music’s “Tier 1 Artists” within the US Latin area.

The collaboration focuses on unlocking unparalleled worth for Sony’s artists and their followers, tapping into Nexoom’s improvements and digital ecosystem to supply distinctive experiences. The businesses view the deal as greater than only a enterprise settlement — “a dedication to a long-term partnership primarily based on mutual progress and shared values of innovation, excellence, and artist empowerment.”

“This partnership marks a monumental step ahead for Nexoom and Sony Music Leisure into the brand new period of interactive leisure,” says Cristina Niculae, Nexoom CEO. “By leveraging our mixed sources and shared imaginative and prescient, we’ll amplify the voice of unimaginable artists and allow distinctive alternatives for Sony Music Latin.”

“We aren’t simply signing a contract; we’re constructing a bridge,” Niculae continues. “This alliance signifies a daring step in the direction of our imaginative and prescient for the way forward for leisure, the place expertise and expertise coalesce into one thing really distinctive.”

“We’re very excited to work with Nexoom in bringing initiatives that replicate our dedication to integrating music and way of life, providing followers distinctive experiences past the music,” provides Alex Gallardo, President of Sony Music US Latin.

A strategic digital leisure firm, Nexoom is devoted to revolutionizing how folks expertise music, video, and different types of digital leisure. Nexoom seeks to create immersive experiences by way of modern expertise and strategic partnerships that convey artists and audiences nearer collectively.

Sony Music US Latin is the highest Latin music label on the planet and residential to probably the most prolific Latin artists, from rising and unbiased artists to world superstars. As a full-service file label, the corporate prides itself on its complete artist providers that elevate and assist creators at each stage of their careers.

 

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