Music

Sony Music Masterworks Acquires Majority Stake in Proactiv Entertainment

Sony Music Masterworks Acquires Majority Stake in Proactiv Entertainment
Photograph Credit score: Sony Music Masterworks

Sony Music Masterworks has introduced a majority funding in Proactiv Leisure, primarily based in Barcelona.

Proactiv Leisure is a number one producer of reside music and experiential occasions throughout the globe. The corporate has offered 2 million tickets over the past 5 years and works with prime expertise and types to stage live shows, festivals, touring, and immersive experiences.

Below the settlement, Proactiv Leisure’s Managing Director Nicolas Renna will proceed to steer the corporate’s day-to-day operations and work intently with Masterworks President Mark Cavell, in addition to Sony Music Spain & Portugal President Jose-Maria Barbat on behalf of SME’s Latin Iberia area. Proactiv Leisure will assist develop its enterprise by an expanded vary of occasions, venues, and experiences.

Proactiv Leisure was based in 1987 by Horacio Renna, a pioneer in occasion manufacturing within the Spanish and Latin American markets. The corporate’s reside music exhibits have included performances in Spain by Andrea Bocelli, Malu, Juan Luis Guerra, Dani Martin, Juanes and Maluma, amongst others.

“We’re thrilled to associate with Nico and Horacio Renna to take Proactiv Leisure’s enterprise to the subsequent degree and assist extra main artists and types join with followers by high-quality productions globally,” provides Mark Cavell, President of Sony Music Masterworks. “They’ve a powerful imaginative and prescient and key artistic relationships around the globe. Taken along with Sony Music’s expertise sources, and broad portfolio of reside leisure properties, we stay up for creating much more modern reside experiences for audiences in all places.”

“I really feel very proud to proceed my father’s legacy, in addition to the work I started at Proactiv Leisure nearly 20 years in the past, with a associate like Sony Music Leisure,” provides Nicholas Renna, Managing Director of Proactiv Leisure. “We share imaginative and prescient and values, and we’re firmly dedicated to creating a worldwide chief in manufacturing and promotion of reside experiences. With the assist of Mark Cavell and the remainder of the staff throughout SME’s international community, we’ll entry new territories, develop our portfolio of properties and generate feelings to new audiences.”

“I’m very completely happy and proud that Proactiv Leisure, which I based over 35 years in the past, is becoming a member of the Sony Music Leisure household,” provides Horacio Renna, Founding father of Proactiv Leisure. “We have now constructed our firm to be one of many leaders in our sector and a standard-bearer by our values, professionalism, and arduous work. At present begins a brand new period of success, made even larger by a associate with such nice historical past and world-class capabilities.”

Lisbeth R. Barron initiated the transactions and Barron Worldwide Group, LLC represented Proactiv Leisure as its unique and strategic monetary advisor.

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