Spotify Continues Podcasting Pivot by Hiring a New Copy Lead

Spotify Continues Podcasting Pivot by Hiring a New Copy Lead
Photograph Credit score: Thibault Penin

After making plenty of cuts throughout its spoken phrase divisions amid a wider effort to attain podcasting profitability, Spotify is now hiring a podcast “copy lead.”

The Stockholm-headquartered audio-entertainment platform disclosed its seek for a podcast copy lead in a LinkedIn job posting. For reference, the Parcast, Gimlet, Megaphone, Chartable, The Ringer, Whooshkaa, and Podz proprietor Spotify has lately dropped billions on podcasting – together with the unique rights to packages like The Joe Rogan Expertise, Name Her Daddy, and an array of others.

And whereas these bills have reportedly helped Spotify to high well-funded opponents corresponding to YouTube, SiriusXM, and Apple within the podcasting sphere, the service has since 2022’s starting been working to reorganize and scale back prices. One 12 months earlier than shedding roughly six % of its whole staff, as an illustration, Spotify in early 2022 shuttered Studio 4.

October of the identical 12 months introduced the cancellation of 11 unique podcasts, earlier than Spotify closed out 2022 by axing a number of reside audio reveals. And 2023’s first 5 months, for his or her half, have seen a number of podcasting execs depart the enterprise, with the Heardle guardian having additionally shut down its standalone reside audio app.

Now, with the rapid-fire acquisition technique dialed again – because it continues to discover other ways of monetizing podcasts – Spotify is looking for a (distant) copy result in “assume possession of the Spotify for Podcasters model voice and information its execution,” in accordance with the initially highlighted job posting.

Knocking down a wholesome $116,455 to $166,364 yearly, the employed skilled will “take the lead within the creation of front-facing advertising collateral” and “construct, preserve, and regularly develop verbal communication in accordance with model tips,” per the outline.

The copy lead’s different obligations will embody cultivating “a cohesive model story in any respect buyer touchpoints” and fixing issues with “a number of options to encourage and inform Spotify for Podcaster’s passionate podcasting group,” the posting reveals.

Shifting ahead, it’ll be value monitoring the skilled course of Spotify’s copy lead in addition to the service’s extra podcasting hires and pivots. Judging by the unsure economic system, Daniel Ek’s latest feedback about overspending on content material acquisitions, and the significantly ill-advised offers inked by Spotify, it seems that the corporate will look to do much more with materially much less within the approaching months (and probably years).

When the market closed as we speak, Spotify inventory (NYSE: SPOT) was valued at $150.31 per share, reflecting a small enchancment on the day and an almost 84 % hike from 2023’s begin.

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