Tommy Mottola and Lex Borrero’s Latin media powerhouse NEON16 acquires Cristina Arcay’s Arro Media in a merger rebranding the corporate as AM16.
NEON16, the Latin media powerhouse owned by moguls Tommy Mottola and Lex Borrero, has acquired Latina-owned and led Arro Media, a number one music advertising and marketing and social media company based by Cristina Arcay. The brand new mixed firm can be rebranded as AM16 Company.
Famend for his or her experience in storytelling, NEON16 and Arro have lengthy functioned as integral elements of the hub for Latin music and tradition. AM16’s shopper roster consists of Shark Ninja, Meta, Adidas, Purple Bull, NFL, Xbox, Bacardi, and The Latin Grammy Cultural Basis, in addition to expertise similar to Thalia, Tainy, Danna Paola, and Juan Luis Guerra.
AM16 brings its complete shopper portfolio and crew of creatives, designers, specialists, and strategists to this new partnership. Cristina Arcay will function Co-President alongside NEON16’s newly appointed Chief Advertising Officer, Gerry Rojas, who has an unlimited background in leisure advertising and marketing. Rojas’ work consists of main efforts for NBCUniversal, the Latin Recording Academy, and Individuals en Español.
“We’ve got constructed a rising company that can redefine how manufacturers join their advertising and marketing and promoting to the Latin tradition as a result of we stay it day in and time out,” stated Lex Borrero, CEO, and Tommy Mottola, Chairman of NEON16 and NTERTAIN.
“Our crew has a finger on the heart beat of developments, uniquely positioned to identify them earlier than they occur throughout music, tv, and movie. At the moment’s announcement additional differentiates our capabilities from rivals and can carry an much more complete providing to our shoppers and companions.”
Amongst AM16’s capabilities are model partnerships and technique, product improvement, content material manufacturing for all platforms, 360 inventive design companies, music advertising and marketing, social media administration, digital advertising and marketing, public relations, and experiential occasions.
“Launching AM16 Company represents an exhilarating new chapter in my profession and the way forward for Arro,” stated Cristina Arcay, co-President. “As a Latina entrepreneur, with the ability to lead and be taught alongside our new companions represents an enormous alternative to reshape the business by championing range, elevating concepts, and fostering cultural actions that resonate with audiences worldwide.”
“I really feel empowered and excited to be working in a Latino-owned company the place we’re reimagining how manufacturers and artists inform their tales authentically whereas elevating the Latin cultural forex and creating a real, optimistic affect rooted in music and tradition,” concluded Gerry Rojas, CMO.