Tower Information has unveiled its new artistic area referred to as Tower Labs in Brooklyn, New York.
The brand new artistic area is situated on Kent Avenue in Williamsburg and is designed to offer music followers a variety of choices. Reside music occasions, album listening events, and a brand new speakeasy-style ‘vinyl drop’ window for restricted version music and merchandise releases.
One of many first occasions to rejoice the opening of Tower Labs contains an intimate efficiency and meet-and-greet with singer/songwriter Caroline Rose on March 24. One other fan-focused occasion with R&B/Pop Star Lolo Zouaï is occurring on April 27.
This occasion coincides with the relaunch of Pulse!, Tower’s in-house journal. The brand new iteration of the journal shall be digital, consisting of filmed interviews, performances, podcasts, and occasions. Pulse! will as soon as once more goal to chronicle music historical past and present occasions, whereas spotlighting each established and rising acts.
“With the relaunch of Tower Information, our objective has been to carry followers a brand new music discovery expertise whereas preserving the model’s legacy and storied previous,” provides Danny Zeijdel, President of Tower Information. “The opening of Tower Labs in Williamsburg, Brooklyn, marks a brand new period because the neighborhood has turn into a music and cultural hub. Our new area won’t be a standard retail retailer, quite a hybrid middle for performances, pop-ups, listening events, and content material creation. Essentially, the intention right here is to develop a blueprint for future Tower Information areas.”
Tower Information relaunched in 2020 by providing unique merchandise drops, restricted version vinyl releases, and branded merchandise. The unique Tower Information was based in 1960 by Russ Solomon and developed from a enterprise he based as a teen to resell 78 rpm jukebox information. Tower Information outlined the retail music enterprise within the pre-digital period, with almost 200 shops throughout 15 international locations and greater than $1 billion in annual gross sales.
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