Amazon Music Limitless is getting a worth hike for Prime and Household subscribers. Right here’s the newest.
The price of the person plan for Prime subscribers will rise from $8.99 per 30 days to $9.99 per 30 days. This falls according to worth hikes throughout different DSPs and what the Warner Music CEO Robert Kyncl has steered—extra worth hikes are on the horizon for music streaming companies. The worth of the Amazon Music Limitless Household Plan will even rise from $15.99 to $16.99 per 30 days. Annual plans will even be seeing a subsequent $10 bump throughout each—$99 yearly for Prime and $169 for Household.
Oddly sufficient, the assistance paperwork reflecting these adjustments are offline for now. Shortly earlier than publishing this text, right here’s what the Amazon Music Limitless Pricing web page introduced up in a number of browsers and networks.
Amazon Music Limitless elevated its price for individuals who weren’t Prime subscribers earlier this yr. This $1 worth enhance throughout the board now aligns it with different worth will increase from Spotify, Apple Music, Tidal, Deezer, and YouTube Music Premium.
For years a limiteless music streaming subscription has price $9.99 a month. Honest compensation for artists implies that should change, however by how a lot? Right here’s Warner Music CEO Robert Kyncl’s ideas:
“If adjusted for inflation since 2011, the yr that music streaming was launched in america, the value of a month-to-month music subscription within the U.S. needs to be $13.25,” Kyncl informed traders throughout a latest name. He mentions Netflix’s pricing will increase over the identical interval and provides, “if the month-to-month worth of a music subscription had gone up by the identical proportion, it might have elevated from $9.99 the place it was in 2011—to $19.37 at the moment.”
That’s roughly double the value we are able to count on a music streaming service to price inside a number of years. Nevertheless it’s unclear how that very same inflation will impression shoppers’ choices to finish subscription companies every month. Some estimates recommend round 10% of shoppers will look to cancel subscriptions of their ‘disposable earnings’ class.