Apple Doesn’t Disclose Apple Music Subscriber Totals, But NMPA Knows

Apple Doesn’t Disclose Apple Music Subscriber Totals, But NMPA Knows

The NMPA reveals Apple Music subscriber totals and different DSP subscriber counts on the company’s annual assembly in New York.

Whereas some digital service suppliers (DSPs) are forthcoming about their subscriber counts, others, akin to Apple, choose to maintain that info near the chest. That mentioned, David Israelite defined on the annual assembly of the Nationwide Music Publishers Affiliation (NMPA) in New York final month that for the primary time, the NMPA was capable of decide the variety of subscribers every platform achieved in america.

“That is info that has not earlier than been made public — a few of these corporations report on their subscribers; some don’t,” mentioned Israelite, NMPA CEO and President.

Spotify counted 44.4 million paying subscribers in america as of February, whereas the corporate’s largest rival, Apple Music, is revealed to have 32.6 million subscribers — making it the market’s second-largest subscription music service.

Traditionally, Apple has revealed little or no about what number of subscribers are paying to stream music on its platform. The corporate confirmed in June 2019 that Apple Music had surpassed 60 million international subscribers. Nonetheless, no official numbers have surfaced since then, nor have numbers particular to the US appeared prior to now.

Israelite reveals Amazon Music because the third-largest subscription music streaming service within the US, with 29.3 million subscribers. The corporate printed its worldwide progress metrics for the primary time on January 22, 2020, revealing that it has greater than 55 million clients (paying subscribers plus trial customers) globally.

YouTube got here in fourth with 8.5 million subscribers in February, in line with NMPA information, whereas Pandora had 2.4 million. YouTube’s subscriber depend within the US appears low given the corporate’s international numbers of 80 million throughout Music and Premium subscribers in 2022 — however given YouTube’s choices of bundling a Music subscription with Premium, it stands to purpose that comparatively fewer customers are subscribed solely to YouTube Music with out additionally having Premium.

Whereas it’s troublesome to establish which corporations are reporting information from their bundle choices as a substitute of their standalone music platforms, many of those corporations have raised their subscription costs whereas sustaining subscriber progress.

Israelite says that the truth that each Apple Music and Amazon Music noticed progress after elevating their costs in america “exhibits you that music continues to be undervalued within the pricing by digital music companies. We now have an extended approach to go. However I’m hopeful that this new info would be the encouragement that the trade must get pricing the place it must be.”


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