I’ve seen a debate amongst impartial musicians: to pre-save or to not pre-save? Some individuals say it is best to simply put the tune out after which market it. Others say pre-release hype results in extra streams on launch day. So let’s discuss concerning the execs and cons of a Spotify pre-save marketing campaign and tips on how to set one up if you wish to.
What Is a Spotify Pre-Save Marketing campaign?
A Spotify pre-save marketing campaign is whenever you permit followers to save lots of your tune earlier than it comes out in order that when it drops, it can robotically be of their library. It’s additionally supposed to indicate up on listeners’ homepages in the event that they’ve pre-saved it.
What’s truly occurring is, listeners give a 3rd occasion firm permission to save lots of songs to their library. So on launch day, this third occasion provides your tune to the libraries of all of the pre-savers. Though as of this writing, Spotify is rolling out their very own model of pre-saves to pick out artists referred to as Countdown Pages.
The Downsides of a Spotify Pre-Save Marketing campaign
Whereas many indie artists discover pre-save campaigns useful, there are particular downsides. Listed here are just a few…
Saves aren’t all the things
When somebody pre-saves your tune, the third occasion you utilize will add your tune to listeners’ favored songs. However saves aren’t all the things to the Spotify algorithm.
Spotify seems to be at a number of engagement factors, together with:
- Streams
- Playlist provides
- Repeat listens
- Minimal skips
- Excessive save-to-stream ratio
- Music shares
So even for those who get a bunch of saves from a pre-save marketing campaign, that doesn’t imply individuals will truly pay attention, share, and add the tune to their playlists.
Now, theoretically, when the Spotify algorithm sees that your tune has a bunch of saves on launch day, it’s extra prone to push it to the algorithmic playlists, like Uncover Weekly, Spotify Radio, Your Every day Combine, Launch Radar, and Radio. However you possibly can’t depend on the algorithm to do all of the be just right for you.
Many followers received’t save a tune with out listening to it first
As a listener, I don’t like pre-saving an artist’s tune, even when it’s an artist I observe and love. And I don’t suppose I’m alone on this. I need to assist my fellow artists, however I don’t need songs saved to my library if I haven’t even heard it first. I wish to curate my listening algorithm by solely liking songs I truly like, after which I add them to one among my vibe-specific playlists.
A pre-save is an enormous ask in an asking world
These days, everyone seems to be asking for stuff. Each artist is asking for one thing from listeners, so asking for a pre-save appears like an enormous ask. You don’t need to get misplaced within the sea of requests.
The Advantages of a Spotify Pre-Save Marketing campaign
I’m not completely anti-pre-saves. They work for lots of artists. So listed below are among the upsides…
A bunch of saves on launch day
Although Spotify seems to be for extra than simply saves, it undoubtedly helps to get a bunch of saves on launch day. It does enhance the probabilities of pre-savers listening and the algorithm pushing the tune out to new individuals.
You may acquire emails
That is in all probability probably the most useful side of pre-save campaigns. When somebody pre-saves your tune, they comply with share their e-mail tackle with you (they don’t need to enter it, the marketing campaign simply pulls their Spotify e-mail tackle). You may then add them to your e-mail record and make contact with them about future music.
Individuals who pre-save your tune additionally turn out to be your follower
When somebody pre-saves your tune, additionally they robotically observe you on Spotify. So long as you make this clear in your advertising of the pre-save marketing campaign, this might result in a bunch of latest followers who stick round as a substitute of instantly unfollowing you.
How To Set Up a Spotify Pre-Save Hyperlink
Okay, now that you simply’ve learn concerning the execs and cons of a Spotify pre-save marketing campaign, possibly you need to attempt it out. If that’s the case, under are some locations you need to use to arrange a pre-save hyperlink, assuming Spotify hasn’t given you entry to Countdown Pages but.