When the Netflix collection ‘Beef’ first aired on April sixth, 2023 within the US, the darkish comedy featured over 20 catalog tracks from the 90s and early 2000s. By Might, ‘Beef’ dominated the Billboard High TV Songs chart, powered by Tunefind, with three out of the top-four entries and 6 out of the top-ten placements.
‘Beef’ was clearly a catapult for music. So we got down to uncover simply how massive of an influence the present had on music discovery for catalog gems.
In partnership with sync heavyweight Songtradr, we analyzed knowledge to determine the catalog songs that skilled the best spikes in Spotify streams, YouTube views, and Shazam counts. Among the many standout tracks had been “Lonely Day” by System of a Down (launched in 1999), “Drive” by Incubus (1999), “Mayonaise” and “In the present day” by The Smashing Pumpkins (each launched in 1993), and “Self Esteem” by The Offspring (1994).
Based on Chartmetric knowledge and Billboard chart positions powered by Songtradr-owned Tunefind, the present’s sync placements have profoundly impacted youthful audiences. These new audiences actively sought out older tracks, leading to notable will increase in Shazam exercise and, in some circumstances, triggering tens of millions of recent streams and views on platforms like Spotify and YouTube. Moreover, just a few of those songs even discovered their manner onto TikTok as youthful followers breathed new life into these classics.
One of many greater wins was “Lonely Day” by System of a Down, first launched in 1999. The observe ranked No.8 on Billboard’s High TV Songs chart after being featured on ‘Beef’s’ Episode 5 (‘Such Inward Secret Creatures’).
‘Beef’ first aired on April sixth, and by April eighth, the present’s viewers had triggered a big spike in Shazam counts for the band. The observe scored over 5,200 Shazam counts in a single day as viewers tried to determine the 1999 observe. This enhance continued for a month after launch, properly into Might. It has now settled again in the direction of normalcy throughout the 900-1,000 vary.
Larger Shazam counts ought to theoretically spill over to streaming platforms like Spotify and YouTube. On this case, they did. The YouTube video for “Lonely Day” revealed vital viewer exercise instantly following its inclusion in ‘Beef.’
Between April sixth and April ninth, YouTube views rose by half one million, persevering with to spike steadily since then. In complete, the observe gained over 6.7 million new YouTube views between April sixth and June third.
Taking a look at Spotify numbers, an enormous spillover of listeners clearly made it to the streaming platform. This enhance in Spotify streams paints a promising image for each catalog observe that scores a TV sync. However “Lonely Day” was already averaging 400,000 streams per day earlier than the sync in ‘Beef,’ so it wasn’t precisely undiscovered.
However one month after ‘Beef’ aired, vital popularity of the present unfold like wildfire. And as extra widespread discussions passed off on social media platforms and information portals — streams for “Lonely Day” shortly spiked.
The observe recorded over one million new streams on Might 14th alone (about 5 weeks after the present aired). In complete, 23 million new streams occurred between April sixth and June third.
One other observe that emerged victorious after its sync in ‘Beef’ was the rock/pop track “Drive” by Incubus — claiming the No.2 spot on the Billboard High TV Songs chart. The track was initially launched in 1999 and is now featured throughout the ending credit of Episode 3 (‘I Am Inhibited By a Cry’).
On April sixth — the day ‘Beef’ aired — Shazam counts for the observe surged immediately, peaking on April eleventh with a whopping 10,000 Shazam counts in sooner or later. The excessive variety of Shazam searches continued till April thirtieth earlier than beginning to taper off. Out of the entire 3.2 million Shazam counts for “Drive,” 200,000 had been hits between April sixth and June third.
Whereas exploring YouTube views for the “Drive” official music video, it’s clear that the observe averaged 30,000 new views per day earlier than the featured sync on ‘Beef.’
The present triggered a spike in views simply days after launch, reaching 50,000 per day. The rise continued, steadily sustaining a median of fifty,000-55,000 views day by day. 3 million complete views (virtually 10% of complete views) on the video occurred after the function.
Spotify numbers reveal a thriving resurgence for the 24-year-old observe.
Streaming numbers rose quickly as extra folks raved about ‘Beef’ and spurred new viewers onto the Netflix present. By the top of April, the observe averaged over 350,000 new streams day by day. 16.6 million new streams, a formidable 3.7% of all-time streams, may be loosely credited to the ‘Beef’ sync.
Between April twelfth and April twenty second, TikTok, with 71.3% of all grownup customers aged 18-34, stepped into the invention realm. A noticeable spike in TikTok exercise could show that the track reached Gen Z for the primary time.
Subsequent, we checked out “Mayonaise” by The Smashing Pumpkins. The observe was initially launched three many years in the past in January 1993, taking its spot within the season finale Episode 10 (‘Figures of Mild’).
Chartmetric doesn’t current Shazam or TikTok stats for this observe, however the platform recorded a rise of 150,000 Spotify streams on April fifteenth. “Mayonaise” is steadily sustaining this quantity so far. 4 million of the 55 million all-time streams (virtually 7.7%) occurred after its ‘Beef’ function.
Simply three days after the present aired, YouTube views started to rise. Since “Mayonaise” featured within the final episode, it is smart that views would peak on April seventeenth, ten days after the present initially aired.
One other catalog observe that emerged victorious from ‘Beef’ is “In the present day” by The Smashing Pumpkins. The observe had initially launched in 1993, however listener knowledge reveals it was a well-liked alternative for audiences lengthy earlier than its ‘Beef’ function — to not say that ‘Beef’ didn’t enhance its already spectacular listener rely.
“In the present day” claimed the No.9 spot on the Billboard High TV Songs chart. Based on Tunefind, ‘Beef’ is the sixth confirmed sync placement in a TV present for the observe, however its final two syncs occurred some time again — in 2014. After being featured within the teaser and Episode 1 of ‘Beef,’ the track loved renewed exercise and apparent spikes on Spotify and YouTube.
Chartmetric recorded over 3.1 million new streams for the reason that April sixth launch of ‘Beef,’ representing a formidable 5.7% of all-time streams. Numbers elevated fairly steadily for probably the most half, and on Might thirteenth, streams hiked to virtually 130,000 in a single day.
The variety of views for the “In the present day” YouTube video additionally rose impressively, peaking on April ninth, a mere three days after the present aired. Over 1.1 million views, 2.1% of all-time views on the video, occurred after April sixth.
The Offspring’s “Self Esteem” featured in Episode 4 (‘Simply Not All At The Identical Time’), and served because the closing credit track in ‘Beef.’ The observe ranked No.4 on the High TV Songs chart.
This 1994 launch had already skilled vital publicity earlier than the present, with earlier sync placements in films like “White Sizzling: The Rise & Fall of Abercrombie & Fitch” in 2022 and “Woodstock 99: Peace, Love, and Rage” in 2021.
Earlier than its inclusion in ‘Beef,’ “Self Esteem” constantly garnered round 1 / 4 of one million day by day streams on Spotify. The observe’s frequent sync placements and appearances in films possible contributed to its recognition amongst listeners on the platform, lots of whom are in all probability across the similar age because the track itself.
Following the airing of ‘Beef,’ there was a notable spike in streams. Since April sixth, the observe has accrued a formidable 15.6 million streams. That quantity accounts for about 3.5% of its all-time Spotify streams.
On YouTube, the unique music video for “Self Esteem” has surpassed 85 million views, with 3.6% of them occurring after the present aired on Netflix. The observe shortly gained acclaim and continued to draw consideration from viewers.
The phenomenon of sync reigniting curiosity in older music isn’t new.
‘Beef’ joins a rising record of tv collection which have introduced catalog gems again into the highlight, introducing them to youthful and newer audiences. This might merely be proof that sync is highly effective, and attaches desirability and fandom to any observe featured on an viewers’s favourite TV present.
Or, possibly this phenomenon merely sheds gentle on the enduring enchantment of catalog classics and their means to resonate with listeners throughout totally different eras. Even though most trade consideration on catalogs focuses on costly IP acquisitions, there’s one thing vital to contemplate right here: Perhaps an awesome track is a good track no matter when it was launched, and listeners will flock to it in droves — if solely they get to find it.