Consider’s UK workplace has shaped a long-term label options partnership with Mahogany. Mahogany is the worldwide multi-platform music model behind the Mahogany Classes YouTube channel.
Consider will deal with international digital distribution for Mahogany’s label, Mahogany Information, in addition to its video platforms, Mahogany Classes, COVERS, and Lagoon. Mahogany may even work intently with Consider’s viewers growth staff to develop the worldwide attain of its imprints throughout established and growing markets, and to increase their content material into new territories, genres, and audio-visual codecs.
Upcoming plans embody the general public launch of Mahogany Songs, Mahogany’s personal bespoke digital distribution service—anticipated to launch inside a number of months. Mahogany Songs will work with Consider to supply digital distribution for the rapidly-expanding international neighborhood of unsigned artists by partnerships with Spotify, Apple Music, YouTube Music, Amazon Music and extra.
Launched in 2010, the Mahogany Classes YouTube channel is famend for stripped again, intimate performances from rising artists. A few of the stars featured embody Billie Eilish, George Ezra, Michael Kiwanuka, Rag’n’Bone Man, Leon Bridges, and extra. Performances in 2023 embody Ed Sheeran, Jacob Collier, Florence Pugh, Barry Can’t Swim and Mahalia. Mahogany Classes and its sister channel COVERS now have over a million followers, mixed.
Mahogany Recordings was in-built 2017 on the again of the success of the YouTube channels, representing a various roster of up and coming artists like KAWALA, Mannequin Man, Toby Johnson, and RoRo.
“Mahogany is a really impartial and forward-thinking music firm,” provides Ben Rimmer, Regional Director, Consider UK & Northern Europe. “James and Mark have constructed an enormous viewers for his or her manufacturers and bands and to be in a long-term partnership with such an artist-friendly, bold, and entrepreneurial duo is precisely the place we wish to be.”
“Partnering with Consider marks a pivotal section of development and growth for Mahogany, as we advance our operations to serve impartial artists globally,” says Mark Murdoch, Mahogany’s Founder & CEO.