Massive Loud, the skilled dwelling of Morgan Wallen, Hardy, and others, has unveiled a three way partnership referred to as Severance Data, which is being billed as “an impartial, fashionable rock label.”
Nashville-headquartered Massive Loud only recently introduced the debut of Severance Data, which can even function out of “Music Metropolis” and search to execute “a world imaginative and prescient.”
With Elektra vet Mike Easterlin and Steve Robertson (who spent over 1 / 4 of a century as an Atlantic exec) serving as co-presidents, the newly minted JV has additional introduced its first signing, Abilene, Texas-based Dexter and The Moonrocks.
Increasing upon the Southern rock group’s addition to the Severance roster in addition to the label’s broader philosophy, Robertson indicated that he and Easterlin had been “pushed by a real love for rock music and an intuition to observe its evolving path” when creating the entity.
“In an trade that appeared to have momentarily turned away from rock,” the SeaChange Music & Leisure head Robertson proceeded partially, “we felt a robust undercurrent – a shift again in the direction of the genuine sounds of guitars and uncooked angle. Dexter and The Moonrocks struck a chord with us instantly.
“Whereas being influenced by greats like Nirvana and Kings Of Leon, they’re a bridge to the way forward for rock, mixing influences from rock legends and contemporaries like Rainbow Kitten Shock and Colter Wall. Their sound is the DNA of Severance Data – rediscovering and redefining rock with a recent perspective, particularly with a nod to Southern roots,” he communicated.
And in remarks of his personal, Massive Loud companion and CEO Seth England touted the profession achievements of Robertson and Easterlin, with the latter particular person having introduced 4 months again his function as president of an organization referred to as Glen West Leisure.
“Mike and Stevo [Robertson] have championed a few of the most enjoyable, culture-driving music of the final twenty years,” relayed England, “so when the chance to work with them on this capability got here up, it was an instantaneous ‘sure.’ We’re grateful to companion with them and construct a legacy along with Severance.”
Greater image, Easterlin specified that he and Robertson intend “to make Severance Data the identical form of power within the different area” as Massive Loud has confirmed within the nation sphere. Constructing upon this level, Severance has rolled out “in affiliation with Massive Loud Rock,” an imprint that itself arrived on the scene in August of 2021.
Extra just lately, Massive Loud founder Craig Wiseman in August of final 12 months bought a stake in his music IP and that of his firm’s publishing unit, Massive Loud Shirt, to Spherical Hill. Referring significantly to the songs fund, Spherical Hill finally bought to Harmony later in 2023, with its board chair subsequently accepting the identical place on the flailing Hipgnosis Songs Fund.