Cartier named BTS singer Kim ‘V’ Tae-hyung its information model ambassador. Right here’s the newest.
V will star in a marketing campaign for Cartier’s Panthère de Cartier assortment as a part of the brand new deal. It’s a spread of knickknack, watches, and equipment impressed by the grace of panthers. Cartier says V’s ‘magnetic gaze’ was the proper partnership for its feline assortment.
“V follows his trajectory with the identical dedication as a panther,” adds Arnaud Carrez, Cartier’s Senior Vice President and Chief Advertising. “A free spirit, each creator and composer, he magnetizes a complete technology as a soloist and a member of the group BTS.”
Cartier isn’t the primary luxurious model V has teamed up with, both. In March 2023, he accepted a model ambassadorship from Heidi Slimane’s CELINE following his look on the runway present in Paris.
After all, V isn’t the one member of BTS getting in on luxurious items promotion, both. RM signed a take care of Bottega Veneta as a model ambassador, whereas SUGA joined Valentino, Jungkook signed with Calvin Klein, and Jimin partnered with Tiffany & Co. for a brand new marketing campaign. J-Hope was formally named Louis Vuitton model ambassador final 12 months, with the style home lauding his “artistic musical path, choreography and upbeat vitality.” BTS as a collective grew to become model ambassadors for Louis Vuitton in 2021 with that assortment now out there.
In keeping with native reviews, BTS followers crashed the Cartier web site when the gathering was introduced in South Korea. The remaining inventory of the $26,700 Cartier necklace bought out inside minutes of being introduced—so there’s loads of enthusiasm round this assortment because of the collaboration. V additionally graced the duvet of Elle Korea in April 2023, lending nicely to his standing as a vogue icon. Kim Tae-hyung joins BLACKPINK’s Lusa and South Korean actor Park Bo-gum as a model ambassador for CELINE.