Cher arrives in her first Roblox crossover occasion in Warner Music’s Concord Hills, full with a few of her legendary costumes as in-game clothes.
The Cher Roblox occasion brings the long-lasting singer to her first crossover celebration throughout the recreation, having kicked off December 8 and lasting for 4 weeks in Warner Music’s Concord Hills world. Full with a few of Cher’s most memorable costumes as in-game clothes, the Cher Roblox occasion additionally options Concord Hills sporting some new winter-themed appears to be like and a few new quests for gamers to finish.
In the course of the holiday-themed Cher collaboration with Warner Music, gamers might be launched to a brand new quest every week in Concord Hills, whereas recovering presents scattered throughout the sport world by a troublemaking elf. Gamers can work together with Cher’s Roblox mannequin to get in-game rewards that pay homage to a few of her most iconic appears to be like.
Though it hasn’t but achieved Fortnite’s stage of cultural significance, Roblox has quick develop into one of many prime platforms for artists and types to carry distinctive occasions to achieve new audiences.
“It’s a chance for Cher to introduce herself and her music to a model new viewers on a digital platform the place Gen Z and Alpha are spending their time — greater than they spend on both TikTok or YouTube,” stated metaverse developer Gamefam, who partnered with Warner Music for the occasion.
“Vacation music is all about household, and for Cher, with the ability to use Roblox as a platform for youths to find and fall in love along with her new vacation music demonstrates how artists like Cher can lean into rising platforms and revolutionary digital experiences to construct the subsequent wave of fandom.”
Tracks from Cher’s new vacation album will play at sure areas in Concord Hills, together with the bakery, cafe, nightclub, or when gamers are driving a automotive or attending a celebration. The tracks gamers will hear embrace “Angels within the Snow,” “DJ Play a Christmas Track,” and “Drop High Sleigh Journey,” which options Tyga.