Josh Alexander says his street to stardom started when he was eight years previous, sitting on the sofa together with his grandmother.
He says they might document episodes from singing competitors reveals like America’s Obtained Expertise, American Idol and The X Issue and watch them collectively on Friday nights.
“I bear in mind telling her that in the future, I’d be on a kind of huge levels and I’d be singing for crowds of individuals, too,” he stated.
In 2018, the Quebec native lastly received his probability to carry out as a competitor on certainly one of Canada’s most-watched singing reveals, La Voix. Alexander made it to the duels stage of the present and landed a administration crew within the course of, laying the groundwork for his dream to turn out to be a actuality.
Now 23, Alexander has been busy forging a profession as a songwriter, composer and performer ever since. The singer, who describes his music as “cinematic” pop, says he’s all the time liked film soundtracks and the way in which they will elicit emotion from an viewers.
WATCH | Preserve On Giving the Love music video: [embedded content]
“I simply needed to create songs that might provide the really feel of a film soundtrack…. The music is refined, there’s a whole lot of layers to the instrumentation and my songs, and it looks like a film,” he stated. “My entire purpose is that individuals can shut their eyes and so they can image a scene of their head.”
Many accolades
In 2020, Alexander was named the iHeart Radio Future Star, and he went on to launch his debut EP, Forevermore, within the fall of 2022.
Two of his musical compositions, Fly Away and Jusqu’à toi, are featured on the soundtrack of the movie Butterfly Story/La Légende du Papillon, which was launched in Canadian theatres in October. That very same month, he was the opening act for French singer Zaz’s tour in Quebec.
Additionally in October, Alexander gained the grand prize of the eleventh Annual Canada’s Stroll of Fame RBC Rising Musician Program. Because the grand prize winner, Alexander acquired a money prize of $20,000, performances at Canada’s Stroll of Fame occasions and personal studio recording time at Metalworks Studios in Toronto.
He calls it “the most important recognition.”
“I’m being advised by the trade on this nation that I deserve my spot right here,” he stated. “I feel it’s tremendous validating and I’m tremendous grateful.”
The significance of language, tradition
Alexander says his household and upbringing are main elements of his success.
Born in Quebec Metropolis, he’s fluent in English, French and Spanish. The product of an American mom and Salvadoran father, Alexander says rising up in a family with Latin and North American cultures influenced the way in which he writes music.
“To have the ability to share with the world in my languages … I really feel prefer it’s the easiest way for individuals to get to know me,” he stated. “Typically there’s sure issues that I must share that come … simpler to me [to express] in French, and typically it comes simply to me in Spanish or in English, and all relying on the music, the vibe or the language.”
Canadian singer-songwriter Josh Alexander, who’s fluent in English, French and Spanish, spoke to CBC Information in regards to the position language performs in the way in which he creates his music.
His household’s affect goes past his lyrics. Alexander’s cousin Rafael performs the youthful model of him within the music video for his single Preserve On Giving the Love.
“After I was a child, I’d be in my room and I’d placed on reveals … I’d fake that I used to be in a music video and I may dream it in my head what it will appear to be, what it will really feel like. And I needed to recreate that second,” he stated.
“I’m so comfortable that [Rafael] accepted [the role in the video], as a result of I do know this was an enormous ask. However he was so enthusiastic about doing it, and he had a whole lot of enjoyable.”
Alexander says his music and artwork have come a good distance since his time on La Voix, and he now is aware of his imaginative and prescient for the long run.
“I used to be nonetheless creating my creative id a pair years in the past … it’s lots clearer now,” he stated. “I do know precisely the place I’m going with the cinematic pop universe of Josh Alexander.”