Create Music Group acquires Music for Pets, the pioneer in pet leisure, with greater than 12 million hours of music created for cats and canine, with $10 million in future funding deliberate.
Create Music Group has introduced the acquisition of Music for Pets, an internationally acknowledged firm that creates music and video games for canine and cats. Based by Amman Ahmed and Ricardo Henriquez in 2017, Music for Pets’ “Loosen up My Canine” and “Loosen up My Cat” collection present greater than 12 million hours of music every month to greater than 20 million pets worldwide.
“Amman and Ricardo have tapped into an unlimited and shocking new viewers for music and leisure, our household pets,” says Jonathan Strauss, Founder and CEO of Create Music Group. “They’ve constructed Music for Pets right into a beloved model that reaches an viewers of tens of millions throughout a number of DSPs all around the world.
“The Music for Pets platform matches completely into our enterprise mannequin as we proceed to reinvent what it means to be a contemporary music firm by constructing and investing into leisure companies which have a direct, significant relationship with their viewers and followers and have full possession of all IP. This market is huge, and there’s a cause that Amman and Ricardo’s firm has been nicknamed ‘Petflix.’”
With simply $1,000 of his financial savings, the Manchester-based Ahmed began the corporate with Henriquez, who was impressed by his canine’s anxiousness on account of violent noises in his El Salvador neighborhood and had begun composing music designed to appease pets.
Their method to assembly pets’ distinctive wants rapidly gained traction, and their unique music has turn into a favourite for pets and their homeowners on YouTube, Spotify, and different DSPs worldwide.
The corporate’s analysis reveals that 87% of canine homeowners report that their pets are much less harassed after being uncovered to Loosen up My Canine’s content material — one thing helpful for canine homeowners this 4th of July weekend. The corporate shall be that includes particular content material on its YouTube channel all through the vacation in america.
“We hear from pet homeowners all around the world that Loosen up My Canine and Loosen up My Cat have made an enormous constructive impression on their pets’ total emotional well being,” says Ahmed. “Our mission is to make the world’s pets happier, and we’re excited to take this subsequent step with Create Music Group.”
“Create has constructed an unparalleled distribution community for music and leisure, together with a community of owned manufacturers on YouTube, Instagram, and TikTok that may give our music an enormous alternative to be heard by much more pets and their homeowners all over the world,” Ahmed continues.
Create Music Group plans on investing a further $10 million to additional increase Music for Pets’ attain and impression on pets and their homeowners over the following 36 months.