Demise Row and Sony’s Excessive Music be part of forces to launch ‘Demise Row Professional’ for sync licensing, bringing the enduring West Coast sound of Demise Row Data to skilled music customers.
To have a good time the thirtieth anniversary of Snoop Dogg’s “Doggystyle,” Demise Row has partnered with Excessive Music, Sony Music Publishing’s manufacturing music arm, to create Demise Row Professional. This new enterprise goals to ship a mixture of unheard tracks from the Demise Row vaults along with newly created West Coast-centric hip-hop utilizing “Demise Row DNA” to carry the enduring sound to skilled music customers.
“It’s an honor to companion with Excessive Music on the Demise Row Professional collection,” says Snoop Dogg, proprietor and CEO of Demise Row.
Established in 1991, Demise Row Data launched the West Coast sound and gangster rap to the world stage, with albums like Dr. Dre’s “The Persistent” and Snoop’s “Doggystyle.” Along with founder Michael “Harry O” Harris, Snoop helped propel the signature West Coast hip-hop sound into a world phenomenon.
Over 30 years later, the launch of Demise Row Professional celebrates the legacy of Demise Row Data and the anniversary of “Doggystyle,” with the primary releases of Demise Row Professional anticipated to drop in January 2024.
“Excessive units itself aside by striving for authenticity, and in the case of hip-hop, there’s nothing extra genuine than Demise Row,” provides Russell Emanuel, CEO of Excessive Music. “We’re tremendous excited to be bringing the sonic horsepower of Demise Row to music supervisors.”
From its punk rock beginnings in Camden City, London, Excessive Music right now is famend as manufacturing music’s poster baby since 1997. Excessive strives to curate a group of specialist licensing labels, gaining them a status for authenticity and drawing in discerning music supervisors and types.
Among the many roster of expertise with whom Excessive has labored consists of Quincy Jones, Hans Zimmer, Timbaland, XZibit, Atticus Ross, Sir George Martin, Labrinth, Rodney Jerkins, Ramin Djawadi, Ricky Reed, Harry Gregson-Williams, Michael Giacchino, Amon Tobin, John Powell, Marco Beltrami, Junkie XL, and plenty of others.