Diddy Fires Back After Diageo Terminates 15-Year Partnership

Diddy Fires Back After Diageo Terminates 15-Year Partnership

Diddy responds to Diageo dissolving its partnership with him after he referred to as the corporate out for what he referred to as racial discrimination.

After calling out spirits model Diageo with a lawsuit for what he referred to as racially motivated favoritism of George Clooney’s Casamigos tequila over his personal DeLeón model, Sean “Diddy” Combs has been lower unfastened by the corporate. Diddy and his authorized group have launched a assertion calling the London-based firm’s abrupt motion “cynical” and little greater than a distraction.

“Diageo trying to finish its offers with Mr. Combs is like firing a whistleblower who calls out racism. It’s a cynical and clear try and distract from a number of allegations of discrimination,” the assertion reads. “Over time, (Combs) has repeatedly raised issues as senior executives uttered racially insensitive feedback and made biased choices primarily based on that perspective.”

“Diageo even acknowledged the issue by agreeing in his contract to deal with DeLeón the identical method it handled their different tequila manufacturers,” the assertion continues. “He introduced the lawsuit to drive them to reside as much as that contract, and as an alternative, they (responded) by making an attempt to eliminate him. This lawsuit and Mr. Combs usually are not going away.”

Tarik Brooks, President of Combs World, additionally asserted that the corporate’s conduct was “absurd,” stating that Diageo should appropriate the unsuitable of discriminating towards Diddy and that the musician and businessman wouldn’t hesitate to proceed preventing injustice.

“It’s absurd for Diageo to recommend {that a} Black particular person needs to be quiet and settle for racism and discrimination as a result of they earned some huge cash,” mentioned Brooks. “Sean Combs is a spirits pioneer who has achieved historic success with CIRÔC. He’ll at all times struggle to be handled pretty.”

Following his success with CIRÔC, Diddy struck a take care of Diageo to work on his DeLeón tequila model. Nevertheless, the corporate’s perspective on the model shifted, instantly impacting its progress and income. Combs says he believes the difficulty is rooted in racism.

“Diageo has typecasted CIRÔC and DeLeón, apparently deciding they’re ‘Black manufacturers’ that needs to be focused solely to ‘city’ shoppers,” learn courtroom paperwork.

Diageo has asserted that the dispute was strictly enterprise, categorically denying the allegations. Nonetheless, Combs says that Diageo govt Stephen Rust confirmed to him in 2019 that race was one of many causes the corporate had restricted its product distribution, allegedly saying that if Combs have been Martha Stewart, they might make his model extensively accessible.

Diddy additionally blames Diageo’s redesign of his product’s label, which “made the product look low-cost,” mixed with the corporate’s lack of distribution of his tequila and the substances to supply it.


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