After dropping Travis Scott from its roster of brand name ambassadors, Dior is including Ok-pop quintet Tomorrow X Collectively.
Dior creative director Kim Jones created a line-up of live performance outfits for every member to put on throughout their Lollapalooza look celebrating the primary Ok-pop group to headline the legendary Chicago music pageant.
“Tomorrow X Collectively are the proper ambassadors for Dior,” adds Kim Jones. “They’ve a fantastic angle and magnificence and so they look nice of their customized stage outfits.” The look is impressed by Sci-Fi and utilitarian design ideas, with this model ambassadorship sealing their friendship with Dior and Kim Jones. “The South Korean singers now embody the spirit and singularity of Dior fashion, a modernity with a timeless signature.”
“Our headlining at Lollapalooza was one of the crucial important performances of our profession,” says Soobin. “It was actually an honor to share the stage with Dior, and we hope to proceed to indicate Tomorrow X Collectively’s versatility by this partnership.”
“I”m thrilled to turn into an envoy of Dior and symbolize a model that I’m personally keen on,” provides Yeonjun. “I cherished being onstage and dressed within the particular outfits that Kim Jones designed for us.”
“It’s a nice honor to share a milestone second with Dior. I sit up for the synergy we will likely be creating collectively,” says Beomgyu.
“Collaborating with a serious trend home like Dior for a music pageant as huge as Lollapalooza was actually wonderful. I additionally sit up for our journey forward with Dior,” provides Taehyun.
“Lollapalooza marked the start of our journey as Dior ambassadors. Dressing in Dior stage outfits specifically designed by Kim Jones that suited us completely added to the indescribable pleasure we felt on that huge stage,” concludes Hueningkai.
Dior dropped Travis Scott as a model ambassador again in 2021 following the Astroworld tragedy. However finally the model lastly launched its Dior x Cactus Jack assortment it held again in 2022.