ESPN is tapping Mike Will Made-It as its lead music producer for the 2023-24 NBA season. Right here’s the newest.
The producer is dropping a brand new single, “Totally different Breed” that includes Latto and Swae Lee, whereas teaming up with ESPN to premiere the one throughout the NBA Tip-Off TV spot protection selling the upcoming NBA season. The collab additionally comes on the heels of Mike Will’s newest single “Blood Moon” that includes Lil Uzi Vert.
The NBA on ESPN customized music technique options artists and producers within the music business who remix, produce, and create music round main NBA moments with ESPN. Priorities outdoors of NBA Tip-off embody NBA In-season Event, Christmas Day, Saturday Primetime matchups, NBA Play-in Event, NBA Playoffs, and NBA Finals.
The ESPN promotion that includes the monitor “Totally different Breed” debuted for the primary time on October 16 throughout ESPN’s Monday Night time Soccer. It should proceed to run throughout linear, social, and manufacturing main into the ESPN NBA opening night time protection on October 25 between the Boston Celtics vs the New York Knicks and the Dallas Mavericks vs. the San Antonio Spurs.
“It didn’t take us lengthy to determine that Atlanta music, Mike WiLL, and NBA on ESPN have been a powerful cultural match,” provides Curtis Pals, Vice President of Sports activities Advertising, ESPN. “Mike WiLL Made-It’s cooking up his recipe for the NBA on ESPN customized music technique that can set the tone for followers all through the season.”
“As an impartial file label, nothing excites us greater than collaboration and creativity,” provides Matt LaMotte, Managing Director of Big Music. “We couldn’t ask for higher inventive companions than Mike WiLL and ESPN.”
ESPN collaborated with Ty Dolla $ign, Janelle Monáe, G Eazy, Myke Towers, A Boogie Wit da Hoodie, and others for its second 12 months of customized music technique. “That is the proper partnership as a result of I make the music folks wish to ball to,” provides Mike WiLL Made-It.