Germany reviews a 12% streaming development in 2023, with German-language music now at over a trillion all-time cumulative streams.
Music streaming continues to be in an upward trajectory in Germany, as an analysis by GfK Leisure in partnership with the Federal Music Trade Affiliation, Bundesverband Musikindustrie (BVMI) exhibits. With practically 213 billion streams measured in 2023, that’s a 12% improve over that measured in 2022 — and virtually double the quantity measured 5 years in the past. Including up all the info since 2013, German-language music streams now exceed over a trillion.
Present music — that which was produced within the 2020s — contributed to greater than half of all streams final yr, at 52%. 9 of the ten most-streamed artists in Germany over the previous decade had been German-speaking. Songs from the 2010s accounted for 30% of all streams, whereas the 2000s accounted for 8%. Earlier a long time made up 10%.
“Audio streaming has deepened our relationship with music,” says Dr. Florian Drücke, CEO of BVMI. “As a result of time-independent and location-independent entry, it doubtlessly shapes each scenario in our life, which underlines the once more considerably elevated variety of measured streams to 213 billion.”
“It was by no means simpler to broaden your personal musical horizon, very particularly or en passant. On this method, music streaming additionally helps older titles to have a brand new or longer presence with previous and new followers, which additionally means artists (achieve) revenue over a considerably longer time frame than was the case within the purely bodily market; an usually neglected fundamental added worth for everybody concerned.”
“Music streaming throughout the assorted platforms has continued to determine itself firmly in individuals’s on a regular basis lives, continues its hovering — and in 2023 grew considerably greater than within the earlier yr,” provides Dr. Mathias Giloth, Managing Director at GfK Leisure. “New data from acts corresponding to Udo Lindenberg, Apache 207, and Taylor Swift, in addition to newcomers like Nina Chuba, impressively show this. Particularly at Christmas, the playlists ran scorching with a document on the previous Christmas Eve, the day with essentially the most streams of all time — virtually 830 million.”
GfK Leisure and BVMI’s analysis relies on paid and advertising-based streams from a 31-second-plus period between January and December 2023.