Eight months after the shutdown of Gimme Radio, a Philadelphia-based firm referred to as Mainfactor has bought its e-commerce property.
Almost four-year-old Mainfactor, which payments itself particularly as a music- and entertainment-focused “e-commerce-as-a-service and direct-to-consumer acceleration firm,” unveiled the Gimme Radio buyout through a proper launch.
As we lined again in April, the genre-centered superfan platform ceased working regardless of securing hundreds of thousands from traders – together with a $3 million elevate in Might of 2022. However the shutdown, a variety of {industry} (and industry-adjacent) firms and professionals are nonetheless working to extra successfully monetize diehard supporters through devoted digital communities.
Taking into account the purpose, Mainfactor evidently believes that it might combine and capitalize upon the defunct enterprise’s choices as they relate to e-commerce.
Based on its web site, Upper90-backed Mainfactor powers “the total commerce expertise, from attain, to sale, to cargo,” with shoppers (on the e-commerce, merchandise, social media, and/or advertising and marketing sides) together with the estates of John Lee Hooker, Jim Morrison, and Bing Crosby.
Different companions embody Celine Dion, Evanescence, Nickelback, Rhino Information, and Run the Jewels, with Mainfactor having developed a brand new web site for the latter act, per the identical supply.
In an announcement, Mainfactor founder and CEO Mike Fiebach touted the capabilities and imaginative and prescient of Gimme Radio, additional underscoring plans to proceed the entity’s mission.
“Tyler Lenane and his workforce at Gimme Radio constructed some of the sturdy communities of music lovers on this planet,” communicated Fiebach. “By seamlessly mixing content material and commerce, they supplied die-hard followers with fixed unique entry to media and merchandise.
“Mainfactor is thrilled to proceed Gimme’s mission, delivering a platform for engagement, and distinctive and restricted vinyl information and merchandise to a few of the world’s most devoted music customers,” he concluded.
On this entrance, Mainfactor has already relaunched the Gimme Metallic platform, with plans in place to roll out revamped iterations of the Gimme Nation and Gimme Hip-Hop shops “in early 2024.” Long term, Gimme co-founder and CEO Tyler Lenane in feedback of his personal expressed the idea that the acquisition may set the stage for an eventual streaming-service relaunch.
“Undoubtedly, Mike Fiebach and his workforce at Mainfactor are the appropriate match to proceed this mission,” the Mainfactor advisor Lenane relayed partly. “I look ahead to collaborating with Mike and his workforce to rejuvenate the Gimme neighborhood, marking a major step towards the eventual relaunch of an enhanced Gimme streaming service sooner or later.”