We’re all out right here attempting to get individuals to pay attention. And it’s not a contest. Listeners can love a couple of artist. “A rising tide lifts all boats.” So I need to share my single launch plan and I would like you to steal it.
I imagine nearly all of your music advertising ought to occur after the music is out. So preserve that in thoughts as you look over this plan. Then modify it to suit your wants/preferences.
The place I Was vs. The place I Am Now
In August 2022, I had possibly a number of hundred month-to-month listeners on Spotify. I had about 400-500 Instagram followers. I wasn’t actually making a lot traction. If I used to be, it was snail-paced sluggish.
Then in September 2022, I made a decision to prioritize making short-form content material for TikTok, Instagram Reels, and YouTube Shorts. This coincided with my plan to launch one music each 4-6 weeks.
Virtually instantly after I began posting content material, I noticed my music gaining traction. Each time I’d put up, new individuals would discover me. My streaming numbers began to climb.
Now as I write this, I’ve about 5,200 month-to-month listeners on Spotify (though I cracked 8,000 a pair months in the past), simply over 1,700 Instagram followers, and certainly one of my Reels went mini viral (172k+ views, 18k+ likes, 80+ feedback).
I share these stats to point out you that what I’m doing appears to be working. So I’m going to share my single launch plan in hopes that it helps you.
My Single Launch Guidelines
Listed below are all of the steps I am going by every time I launch a music. Be happy to provide this a attempt to modify it to your wants.
1. Create the paintings
My go-to is Canva. Currently I’ve been utilizing a mix of DALL-E and Canva. However there are tons of choices for creating cowl artwork.
2. Schedule the discharge
To get your music on Spotify, Apple Music, and so on., you’ll want a digital distributor. I at the moment use Soundrop, however it is best to select the distributor that matches your wants.
3. Register the music with a PRO
A Efficiency Rights Group collects royalties generated from the general public performances of songs and delivers them to the artist. You might want to register each certainly one of your songs with a PRO – BMI (what I take advantage of) or ASCAP in america, SOCAN in Canada, and PRS in the UK.
4. Create a video with the quilt artwork
Create a video that’s merely the quilt artwork with the music enjoying on high of it. Add a fade in and fade out in the event you’d like. That is good for YouTube, your web site, and your social media.
5. Create a Spotify Canvas
Having a Spotify Canvas will increase a music’s shares by 145%. So make one for every music.
6. Schedule for launch on various streaming websites
Subsequent, I add the music to SoundCloud and Bandcamp, set them as personal, then make them public on launch day. I additionally add the video with the official audio (that I made in step #4) to YouTube and schedule it to go reside on launch day.
7. Undergo playlists, blogs, and radio stations
On the subject of touchdown a spot on Spotify playlists and getting weblog write-ups, I’ve had essentially the most success by SubmitHub. However there are a number of different methods to get on playlists.
8. Submit for sync licensing
I’ve a pair sync licensing firms I submit every new launch to. I’ve gotten placements by Essential Music and Music Vine, however there’s a plethora of different firms. It’s only a matter of discovering those you want.
9. Ship to my electronic mail subscribers on launch day
My electronic mail listing is small however loyal. My open fee is about 40% (twice the trade common) and my click on fee is about 3% (above trade common). My level is, individuals nonetheless use electronic mail as a method to get updates from musicians they like.
10. Register with SoundExchange and a publishing admin firm
SoundExchange collects digital efficiency royalties for “non-interactive” streams, which means the listener can’t select the music. Suppose Pandora, SiriusXM, and Beats 1.
A publishing administration firm can gather your efficiency royalties in the event you’re not already registered with a PRO. Additionally they gather efficiency royalties from different international locations (even if you’re registered with a PRO) in addition to mechanical royalties.
These are two of the 4 locations that have to be paying you to your music.
11. Create short-form content material
I create short-form content material that may be recycled throughout all of the social media platforms.
Right here’s what it seems to be like for me:
- I create a TikTok
- Use an internet site like SSSTIK to obtain the TikTok with out a watermark
- Repost that video on Instagram Reels, Fb Reels, and YouTube Shorts
- Save the watermark-less video on a tough drive so I can repost it sooner or later (or put up it on no matter new platform pops up)
Modify This Single Launch Plan As Wanted
All of us make totally different music, we every have our personal voice, and one strategy to music advertising may match for certainly one of us and never for an additional. Use this single launch plan as a template and modify it to fit your needs.