Look out, Fortnite: Overwatch 2 is about to debut its “first-ever in-game musical artist collaboration” with Okay-pop woman group Le Sserafim.
The Blizzard Leisure-developed title only in the near past outlined the tie-up with Seoul’s Le Sserafim. Signed to Hybe-owned Supply Music and distributed by Common Music’s Geffen Data within the States, Le Sserafim made out there an preliminary studio album, Unforgiven, again in Might.
Now, the 5 members behind the “fearless group” are poised to drop the music video for his or her forthcoming English-language single, “Good Evening,” on the earth of Overwatch 2, per the formal announcement put out by Blizzard.
Based on the concerned events, mentioned music video will particularly arrive within the multiplayer sport on the night of this coming Thursday, October twenty sixth, coinciding with the observe’s broader streaming service rollout. Additionally teed up for the free-to-play Overwatch 2 – however not similtaneously the music video – are a “Le Sserafim-inspired sport mode” in addition to “unique in-game gadgets, together with Legendary hero skins.”
Further particulars concerning the latter ought to arrive on Monday, October thirtieth, higher-ups signaled, with the sport mode and digital gadgets slated to go stay on Wednesday, November 1st.
Not confined to the world of Overwatch 2, which reportedly boasts north of 1.5 million day by day energetic gamers, the Le Sserafim deal is additional anticipated to see the woman group ship “a particular efficiency,” together with the aforementioned “Good Evening,” throughout the second and ultimate day of BlizzCon.
(BlizzCon 2023 is scheduled to happen in Anaheim on November third and 4th, and every general-admission ticket will set one again a cool $299 plus charges, the suitable AXS-powered ticketing web page exhibits. Plus, the taking place “will probably be stay streamed freed from cost,” per the identical supply.)
Shifting ahead, it’ll be value monitoring the possibly far-reaching industrial impression of Le Sserafim’s Overwatch 2 partnership and of future artist agreements involving the favored title.
A number of high-profile acts, Ed Sheeran amongst them, have already carried out in Epic Video games’ initially famous Fortnite, and metaverse builders are at present coordinating with totally different musicians but on different in-game initiatives.
Notably on the intersection of Okay-pop and gaming, August noticed Blackpink launch a Roblox skilled referred to as “The Palace.” And extra not too long ago, Robbie Williams final month dove into the Web3 house by inking a performance-centered pact with AI-powered metaverse platform LightCycle, which is claimed to perform as “a sensible digital industrial metropolis.”