iHeartMedia broadcasts the Home of Music on the 2023 iHeartRadio Music Pageant, a “new, immersive mixed-reality expertise.”
iHeartMedia has introduced the all-new Home of Music on the 2023 iHeartRadio Music Pageant, a mixed-reality immersive expertise impressed by the artists performing on the competition’s primary stage. The free occasion is open to the general public, inviting friends to make themselves at house, exploring greater than 15 interactive rooms, and immersing themselves within the “lives, music, and passions of their favourite artists and types.”
The Home of Music expertise will mix artists, followers, and tech, that includes a collection of rooms that permit followers to play and join by way of “multisensory” mixed-reality installations impressed by the artists from this yr’s iHeartRadio Music Pageant.
Upon coming into, home friends might be directed to scan a QR code to unlock their key to the Home of Music, a digital information showcasing a map and particulars of the issues to discover, play, and win on this choose-your-own-adventure-style expertise.
Followers can have fun the fiftieth Anniversary of Hip-Hop by visiting the Public Enemy Room, grabbing a digital paint can to co-create an authentic piece of artwork with Chuck D on an interactive graffiti wall, and seeing a few of Taste Fav’s most iconic clocks. Followers can bear a digital aura studying within the Kelly Clarkson Room, impressed by her newest album, to find which tune greatest matches their temper.
The Fall Out Boy Room lets followers be the hero within the band’s music video for “Maintain Me Like a Grudge,” the place attendees will get slow-motion-sucked into area like Pete Wentz. Within the TLC Room, strut into TLC’s totally decked out walk-in closet stuffed with their signature seems and unique merch to purchase. The Lenny Kravitz Room will “Let Love Rule” as followers are transported to an immersive expertise to “really feel the ability of Lenny’s positivity” by way of VR.
“This yr with the Home of Music, we’re extending the iHeartRadio Music Pageant expertise to followers by bringing them nearer to their favourite artists by way of the world of combined actuality,” mentioned Tom Poleman, Chief Programming Officer for iHeartMedia, and John Sykes, President of Leisure Enterprises for iHeartMedia.
The Home of Music will open September 22 and 23 at Toshiba Plaza exterior T-Cellular Area, the place the 2023 iHeartRadio Music Pageant will host performances from this yr’s lineup. The expertise might be open to the general public earlier than, throughout, and after the world present, starting at 4 PM PT and shutting at 1 AM PT.
This yr, the two-day competition lineup consists of performances by Foo Fighters, Fall Out Boy, Kelly Clarkson, Kane Brown, Lil Wayne, Lil Durk, Lenny Kravitz, Miguel, Public Enemy, Sheryl Crow, Travis Scott, Tim McGraw, TLC, Thirty Seconds to Mars, and extra, hosted by Ryan Seacrest.