Iconic ’80s songs have loved renewed success due to Gen Z’s love affair with the previous. Now Luke Combs sits on the prime of the charts along with his cowl of Tracy Chapman’s “Quick Automobile.” So is Gen Z discovering Tracy Chapman? Quick reply—sure.
The Luke Combs’ cowl of “Quick Automobile” has racked up over 250 million on-demand audio (ODA) streams by means of the week ending July 20, in response to Luminate. Globally, the tune has carried out effectively too, with 90 million ODA streams exterior of the US. The large success of this cowl can be driving the brand new era’s discovery of Tracy Chapman’s authentic model.
Tracy Chapman’s ODA streamed averaged about 3.5 million ODA streams per week earlier than March 24. That’s when Luke Combs dropped his newest album, Gettin’ Previous, which options his cowl of “Quick Automobile.” Luminate took a have a look at the following three weeks of knowledge and found a bounce to 4.1 million ODA streams weekly for Tracy Chapman—an 18.4% enhance following the Combs cowl.
Chapman’s catalog has seen a gradual enhance in streams since March 2023 with a 51.8% enhance in ODA streaming within the week ending July 20 over the week ending March 17—the final week of knowledge earlier than the duvet dropped.
A part of what helps drive this success is that Luke Combs followers are comfy listening to out-of-genre songs from their favourite artist. Luminate Insights Artist Style Tracker reveals Combs’ followers are 27% extra prone to agree with the assertion, “I prefer it when my favourite artists launch songs exterior of their style,” than the common music listener.
Youthful nation listeners (Gen Z and Millennials) additionally make up the majority of Combs fan demographic. As a cohort, these two age teams are 28% extra prone to uncover new music by means of video and audio streaming providers.