On the heels of high-profile catalog performs from Reservoir Media, Multimedia Music, and Litmus Music earlier this week, Warner Music Group- and BlackRock-backed Affect Media Companions has invested within the music IP of hip-hop famous person Logic in an “eight-figure deal.”
New York Metropolis-based Affect Media, which introduced in February of 2022 that it had obtained $750 million for catalog investments, unveiled its latest acquisition this morning, through a proper launch that was emailed to DMN. In response to the buying firm – which beforehand revealed objectives of taking pursuits in “trendy evergreens” and the work of “feminine artists and songwriters, with an emphasis on variety” – at present’s transaction extends to “185 titles.”
And whereas four-year-old Affect (like a lot of the above-mentioned catalog buyers) opted to not disclose in its announcement message the precise possession particulars at hand, higher-ups did acknowledge the concerned music’s industrial prominence.
Mentioned music contains 33-year-old Logic’s “1-800-273-8255” (which options Alessia Cara and Khalid and has about 1.25 billion Spotify streams), “Murder” (that includes Eminem and boasting near 500 million Spotify streams), and “On a regular basis” (that includes Marshmello and with round 517 million Spotify streams to its credit score). Moreover recording the songs, Rockville, Maryland-born Logic wrote and/or produced the efforts.
Along with speaking that the settlement with Logic “additional solidifies Affect Media’s funding in the way forward for hip-hop,” the catalog purchaser highlighted its goal of constant “to develop the influence of Logic’s contribution on popular culture.”
Elaborating upon the aim, Affect Media founding advisor and associate Rene McLean relayed partially: “Logic has made a tangible influence not solely on the music charts, however on tradition, and his dedication to destigmatizing and elevating consciousness round psychological well being points is admirable. Affect Media is proud to associate with Logic to make sure his highly effective physique of labor is heard for generations to return.”
In the meantime, in feedback of his personal, Logic (who signed with BMG in 2022 and launched his first mission below the multi-album deal in February of 2023) stated partially: “It’s essential to me that the optimistic messages of my music proceed to succeed in new audiences, and I’m excited to associate with Rene and the Affect Media Companions group to make an additional influence by creativity.”
Final 12 months, Affect Media acquired the recorded and/or publishing catalogs of Future, Blake Shelton (who additionally shaped a three way partnership with the corporate), and veteran songwriter Skyler Stonestreet. Past these purchases and Logic’s music-IP sale, experiences have recommended that blockbuster performs involving the work of Michael Jackson and Queen may very well be on the way in which.