Music

Motown Records Enters the Metaverse with Second Life

Motown Records Enters the Metaverse with Second Life

Motown Information and STYNGR have shaped a partnership with the unique metaverse, Second Life.

The collaboration will see the launch of Motown Information, a brand new immersive music expertise and venue inside Second Life. It would even be house to in-world appearances by high basic and modern Motown artists. Linden Lab launched Second Life in 2003—making it one of many OG digital worlds nonetheless alive at this time.

The Motown Information venue will open with interactive experiences that remember the report label’s iconic sound. Guests can snag Styngs, which is able to permit Second Life residents to connect Motown Report music snippets to their avatars. Bear in mind HitClips? Effectively now the digital model of that’s coming to Second Life. There may be additionally a curated Motown Information radio station, with new content material anticipated to observe all through 2023.

This marks the primary digital expertise of its type with Motown Information. The partnership is enabled by STYNGR’s licensing, know-how, and platform that imports curated music from main and indie labels.

“Motown Information stands aside as one of the progressive and purpose-driven report labels in historical past,” provides Alvaro Velilla, Senior Vice President, New Enterprise, UMG. “We’re thrilled this unprecedented partnership with Second Life will present followers of the label’s trail-blazing artists with an unparalleled immersive expertise. Digital areas like this one give followers a wholly new solution to construct communities across the artists and music they love.”

“Our aim in in search of partnerships and alternatives to collaborate is to enhance, improve, and enrich the in-world expeirences of Second Life residents,” says Brad Oberwager, Govt Chairman of Linden Lab. “Working with Motown Information and STYNGR to carry the timeless music of one of the iconic music manufacturers on the earth to our neighborhood is a unprecedented alternative for Second Life, and we’re excited to work collectively to carry this to present in addition to new residents, trying to expertise the music of Motown Information in a wholly new means.”

 

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