The 2023 MTV VMAs might not command the viewership of years previous—however the affect on music streaming remains to be noticeable. Let’s take a peek at Spotify knowledge to see it.
Viewership for this yr’s present was on the rebound in comparison with the all-time low the VMAs achieved in 2021—which is partially attributed to many new artists on showcase. Right here’s a fast peek at how artists fared on Spotify’s streaming service following their performances on the VMAs, with this knowledge reflecting the share enhance in particular person hours following the reside broadcast vs. the identical hour within the earlier week.
Anitta
Brazilian powerhouse Anitta noticed a large enhance in streams on Spotify after her win for Greatest Latin Video with “Funk Rave.” The tune itself noticed streams enhance 950% globally, with 450% enhance in the US alone. Streams of “Used to Be” additionally elevated greater than 105% in the US.
Shakira
Shakira was honored with the MTV VMA Vanguard Award and the Colombian famous person’s “Te Aviso, Tu Anuncio (Tango)” noticed a lift of 260% in streams in the US on Spotify.
Olivia Rodrigo
Following Olivia Rodrigo’s “vampire” efficiency on the VMAs, the observe noticed a 100% enhance in streams in the US.
Reneé Rapp
Reneé Rapp made her MTV VMAs debut this yr and noticed a 90% enhance in streams on Spotify for her single, “Too Properly.”
Additionally of word—MTV closed out the present with a particular finale devoted to honoring the fiftieth Anniversary of Hip-Hop. This presentation featured an ensemble of hip-hop legends that helped form the style, together with Doug E. Contemporary and Slick Rick, whose 1999 hit “The Present” noticed a rise of 115% in streams globally on Spotify following the section.
Taylor Swift took dwelling 9 VMAs this yr, together with Greatest Video, Visible Results, Pop Video, Cinematography, Route, Present of the Summer time, Music, Artist, and Album.