Die-hard soccer followers may have extra to complain about as NFL embraces Taylor Swift’s attendance of Travis Kelce’s video games. Why wouldn’t it? Viewership is reaching Tremendous Bowl ranges of engagement.
The need-they-won’t-they nature of Taylor Swift exhibiting as much as assist Travis Kelce has attracted consideration to soccer video games—peeving off these followers within the course of. The wall-to-wall protection of Swift’s look throughout Chiefs video games garnered a lot gnashing of enamel on-line as followers complain that the three-hour soccer sport options too many pictures of the pop-star. The backlash on-line has prompted the NFL to answer its haters.
“We incessantly change our bios and profile imagery primarily based on what’s taking place in and round our video games, in addition to culturally,” the NFL informed Individuals in response to the criticism about wall-to-wall Taylor Swift protection. “The Taylor Swift and Travis Kelce information has been a pop cultural second we’ve leaned into in actual time, because it’s an intersection of sport and leisure—and we’ve seen an unbelievable quantity of positivity across the sport.”
“The overwhelming majority of our content material has remained targeted on the sport, our gamers and number of our initiatives, together with our Toy Story Funday Soccer alt-cast, the worldwide video games, and extra,” the assertion concludes. The NFL appears joyful to lean right into a second that’s attracting extra consideration to the sport. Kelce’s jerseys have loved a 400% spike since Swift appeared at two video games in assist of the tight-end.
The web is having enjoyable with the viral second too, as a TikTok person wrote break-up lyrics for a Taylor Swift/Kelce tribute tune. For what it’s price, neither Swift nor Kelce have confirmed a relationship. Will Swift seem on the upcoming Chiefs vs. Vikings sport on October 8? If she doesn’t and the Chiefs lose, is that additionally an omen? Both means, the NFL has loved capitalizing on Swift’s virality for a short second in time.