The NFL has expanded its multi-year partnership with Latino media corporations Ntertain Studios and Neon16 to attract extra Latino viewership.
The NFL has prolonged its partnership with Ntertain Studios and Neon16, helmed by Latino trade giants Tainy and Lex Borrero, asserting an growth for the multi-year deal within the 2023 season.
In its third yr, the collaboration will embody a multimedia content material collection that includes music and artists from Neon16 and customized social video content material. The collection will showcase variety and inclusivity within the NFL by bringing collectively a shared ardour for music and soccer by present NFL Latino gamers and rising Neon16 music artists.
“Music is a number one ardour level for Latinos, and we really feel this partnership is a perfect platform for celebrating our Latino gamers and connecting extra deeply with our followers,” stated Javier Farfan, Cultural Strategic on the NFL. “This content material collection brings collectively the commonalities of artists and athletes and their inspirational tales from humble beginnings as they attain the highest of their careers and their objective of stardom.”
“Working with Ntertain and Neon16 permits us to authentically inform these tales with the inventive imaginative and prescient of tastemakers on the forefront of Latino tradition, music, and leisure.”
This season’s partnership incorporates a distinctive inventive effort between Latino NFL gamers and rising Neon16 stars as they create an unique music and music video whereas sharing their ardour for music, soccer, and group.
The primary music, “NIVEL #0B” by rising Dominican star RMAND, is impressed by his expertise working with Miami Dolphins large receiver Braxton Berrios, who’s of Puerto Rican descent. The monitor is about for launch throughout Week 3 of the NFL common season within the lead-up to the Miami Dolphins Latino Heritage Month recreation and residential opener on September 24.
A second monitor made by one other participant and artist collaboration will debut later this season and accompany the RMAND/Berrios piece on this season’s Por La Cultura Anthem songs. Por La Cultura is the NFL’s season-long marketing campaign highlighting Latino gamers, coaches, and employees, celebrating Latino excellence, and telling genuine tales of the group.
“We cherished the idea of getting our artists collaborate with Latino NFL gamers to create one thing as distinctive as an unique music,” stated Lex Borrero, co-founder and CEO of Ntertain and Neon16. “Whereas each share Latino heritage, we all know that artists and athletes additionally share a standard drive to succeed, the expertise to shine, and the work ethic to thrive of their respective careers. Unifying these traits and the mutual love and respect for music has led to some unimaginable artwork that we are able to’t wait to share with followers this season.”
RMAND can also be one in every of three Neon16 artists to function on this yr’s NFL Store industrial, scored by a Neon16 beat, alongside fellow rising stars Alex Ponce and Nashy-Nashai. Neon16 will produce 4 tracks completely for the NFL and its 32 golf equipment to make use of as a part of their soundtrack to the 2023 season.