Nicki Minaj makes her Roblox debut with the launch of ‘Nicki Minaj’s Gag Metropolis’ in celebration of her new album, ‘Pink Friday 2.’
Hip-hop queen and celebrity Nicki Minaj has entered Roblox with the launch of a digital store in “Nicki Minaj’s Gag Metropolis,” a brand new interactive expertise created by metaverse studio Karta in collaboration with Republic Information. The brand new procuring expertise coincides with the launch of her new album, “Pink Friday 2,” and followers may have the possibility to buy digital gadgets that remember all issues Nicki.
In an immersive pink 3D procuring expertise in Gag Metropolis, customers may have the choice to purchase emotes (expressive character animations for Roblox avatars) and Nicki-themed digital gadgets. All of the gadgets relate to Nicki’s new album and profession highlights, together with her hit songs “Superbass,” “Anaconda,” and “Starships.”
The primary 100,000 customers to go to the store will earn extra limited-edition gadgets, together with a free shoulder pet and a digital BARBZ birthday badge, to rejoice Nicki’s birthday and the album launch.
Digital photograph alternatives are arrange for guests to take selfies or use the digital photograph sales space to share them on social media. The digital store may also embody varied Nicki Minaj themed user-generated content material, gadgets for followers to strive on or buy, together with pink hairstyles and distinctive items of clothes.
“I’m so excited to unveil this Gag Metropolis mission, to present followers a brand new method of connecting with me and my music,” says Nicki. “That is the proper approach to rejoice the launch of Pink Friday 2 as my BARBZ will be capable to gown up identical to me. Can’t wait to see hundreds of Roblox Nickis operating round Gag Metropolis!”
“We’re thrilled to be working with the celebrity and cultural icon Nicki Minaj on the launch of her official digital style assortment and store on Roblox,” provides Karta co-founder Tony Barnes. “As probably the most widespread artists on the platform, it will likely be superior to see Nicki’s followers, the BARBZ, work together with and luxuriate in this distinctive, immersive commerce expertise.”
Karta is a metaverse studio serving to manufacturers, artists, and sports activities groups join with followers on this planet’s hottest digital worlds. The London-based firm was based in July 2021 by Fnatic’s Erik Londré, and music enterprise veteran Tony Barnes.