Amazon Music is collaborating with regional artists to spotlight music genres which can be gaining recognition amongst Gen Z. One distinctive method is its Amazon Music Originals, which function tracks made in partnership with Amazon Music. Conexión Divina is the newest success story due to a multi-phased marketing campaign.
The next was created in collaboration with Amazon Music, an organization DMN is proud to be partnered with.
Conexión Divina is made up of three younger ladies of Mexican descent who come from totally different elements of the US and met on-line. Vocalist Liz was born in South Central Los Angeles, honing her abilities in church choirs. Sandra is from Dallas and discovered to play bass guitar by watching movies on YouTube. And most lately Daniela Santiago, initially from Austin, Texas and a pupil at USC in Los Angeles, joined the group and performs the 12 – string guitar.
The Amazon Music staff labored with Conexión Divina to construct a promotional marketing campaign across the launch of their album, Tres Mundos, to assist deliver their distinctive sound to extra individuals. The marketing campaign included an Amazon Music Authentic launch, programming assist for his or her music, and an Artist Tales function to spotlight how the group obtained collectively to deliver their regional music to the mainstream.
“Working with Amazon Music has been a fantastic alternative,” provides Erick Begazo, Conexión Divina’s supervisor. “We began from zero principally and to have the ability to be supported by Amazon, I feel it’s been wonderful.”
Artist Tales are short-form editorial movies made with the artist and shared instantly with their followers contained in the Amazon Music app. Programming assist from Amazon Music included options within the ‘Gen Mex’ and ‘Las Amazonas’ playlists on Amazon Music.
Conexión Divina is the primary Latin Music artist to be featured in Amazon Music’s Artist Tales—highlighting the band’s humble beginnings as they carry regional music to mainstream consideration. Amazon Music says by way of this marketing campaign, it was in a position to assist Conexión Divina triple its fan progress in the course of the three month interval after the brand new album’s launch. To this point, Conexión Divina’s Amazon Music Authentic, Me Fui de Vacaciones, is their largest music on Amazon Music.