The Rolling Stones tease their new album with a fictitious advert for a glass restore store in native London newspapers, the Hackney Gazette and Islington Gazette.
The legendary Rolling Stones, the members of which at the moment are of their 70s and 80s, have launched an announcement about their new album to astute followers utilizing a cryptic advert for a fictitious glass restore store in London’s Hackney Gazette and Islington Gazette newspapers. The advert seems on the third web page and appears unremarkable at a look however comprises hints concerning the band and their upcoming album’s September launch.
“Hackney Diamonds, specialists in glass restore, opening September 2023,” the advert reads, with the “i” in “Diamonds” dotted with the band’s lips and tongue emblem. “Our pleasant group guarantees you satisfaction. If you say gimme shelter, we’ll repair your shattered home windows.”
“Satisfaction,” “Gimme Shelter,” and “Shattered” are all titles of Rolling Stones hits, and followers had been fast to comprehend that the advert was a teaser for the band’s thirty first studio album, which releases in September.
“Diamonds” within the fictitious glass store’s title refers back to the band’s Sixtieth-anniversary (the diamond anniversary) tour, which started final yr in Madrid. The font used for the phrases “Hackney Diamonds” is claimed to be the identical used on the Rolling Stones’ 1978 album “Some Women,” whereas “Est. 1962” on the foot of the advert references the yr the band fashioned.
When the telephone quantity included within the advert known as, a recorded message is heard that claims, “Welcome to Hackney Diamonds, specialists in glass restore: Don’t get offended, get it mounted. Opening early September, Mare Road, E8. Register for a name at hackneydiamonds.com. Come on then.” The web site takes customers to a type to register their curiosity, presumably to obtain an electronic mail replace when extra info is revealed.
The Hackney Gazette confirms that the advert was taken out by Common Music Group, which manages the band’s in depth music catalog.
“It’s very thrilling to have such an enormous band saying their new album in our papers, particularly in such a cryptic method,” says Simon Murfitt, senior editor of the Hackney Gazette and Islington Gazette.
“I’ve already had a number of emails requesting again copies, and little doubt the papers will develop into collectors’ objects for music followers. I’ve all the time mentioned The Rolling Stones have good style with regards to their native information, and this simply proves it!”
The brand new album would be the first because the loss of life of drummer Charlie Watts two years in the past. Bronze figures of Mick Jagger and Keith Richards had been unveiled earlier this month of their hometown of Dartford, Kent, the place the band’s frontman and guitarist met in 1961.