Samsung goes all-in on a BTS promoting blitz for its newest Galaxy Z Flip & Fold smartphones. Right here’s the newest.
The Samsung Galaxy Unpacked 2023 occasion was held in Seoul yesterday, showcasing these new smartphones. BTS member SUGA was in attendance, although he didn’t carry out. When requested for his suggestions on the brand new Galaxy Z Flip 5 and the Galaxy Z Fold 5, SUGA appeared on the digital camera and gave a thumbs-up. The Stray Children have been additionally in attendance, seen posing for photographs in entrance of the Galaxy Unpacked 2023 occasion.
Samsung additionally revealed its new promoting marketing campaign, “Be part of the Flip Aspect” that includes Jimin from BTS. The advert has taken Korean social media by storm, with images of the singer and the cellphone each on-line and in bodily shops throughout South Korea. Among the on-line feedback surrounding the marketing campaign spotlight why large promoting partnerships like this are necessary.
“He’s cute, attractive and funky,” writes one commenter. “I’m going to change to Samsung,” writes one other. That’s an necessary distinction since regardless of being on its house turf, Samsung is dropping floor with the youthful era.
A latest survey of 1,001 individuals by Gallup Korea discovered that the youthful era (18-24) is extra prone to be utilizing an iPhone (60%) than Samsung (32%). That’s an astounding statistic within the house of Samsung and highlights how necessary re-capturing that youthful demographic has turn out to be for the Korean tech big.
Samsung doesn’t begin gaining a bonus over Apple in its house nation till the 30-39 age bracket, which is firmly millennial. Even then, Samsung solely takes 56% of that bracket, whereas 41% admit they use the iPhone over Samsung-branded gadgets. For everybody over 40, Samsung is the popular gadget in the marketplace (78%) in comparison with iPhone with simply 10% of respondents in that age bracket saying they use Apple gadgets. It highlights how necessary partnerships with youthful Ok-pop teams could be to turning tech right into a vogue assertion reasonably than only a gadget to entry the web.