SM Leisure publicizes plans for a brand new ‘British boy group’ in a strategic settlement with English leisure producer Moon&Again.
Ok-pop company SM Leisure has teamed up with UK tv manufacturing firm Moon&Again for a brand new collaboration to create and debut a brand new “British boy group.” In a first-of-its-kind partnership between the UK and South Korea, the 2 firms will launch a TV present produced by Moon&Again to mix Ok-pop and worldwide tv to search out “the following worldwide boy band sensation.”
Led by an govt staff that includes business figures like Ben Karter (Westlife, Taylor Swift), James McKinlay (X Issue, America’s Received Expertise), and David Corridor (Deal or No Deal, The Chase), the sequence will doc the journey of a budding boy band throughout six months, starting in London in early 2024. Pre-production has began, with the sequence to be shot within the UK and South Korea.
SM Leisure has launched over a dozen globally profitable pop acts, together with aespa, Purple Velvet, RIIZE, and plenty of extra. Moon&Again is the work of producer Nigel Corridor (Britain’s Received Expertise, One Path), media exec Daybreak Airey (Sky, ITV, Getty Photographs), and expertise supervisor Russ Lindsay (Simon Cowell, Ant & Dec), having launched expertise and producing exhibits worldwide for over 30 years.
“This collaboration signifies our first footprint in Europe. Our enlargement blueprint will proceed to span throughout North and South America, Europe, and different pivotal markets, leveraging SM Leisure’s huge artist roster and intensive networks for unprecedented synergies forward,” says Joseph Chang, CEO of SM and Kakao Leisure America. “We’re thrilled to companion with energy gamers who have been vital within the creation and success of One Path, and collectively we’re aiming to search out that subsequent world sensation.”
“Take one of many world’s greatest leisure producers and mix it with the world’s greatest Ok-pop producer and watch the magic unfold,” provides Daybreak Airey, CO-Founding father of Moon&Again. “It is a world first, making a British boy band and exposing them to the wonders and rigors of the premier Ok-pop course of with SM Leisure. This alchemy will create compelling tv and a boy band that can entertain the world.”
Forming Ok-pop teams through TV exhibits is a standard tactic in South Korea, with many idol survival exhibits resulting in teams that acquire important recognition, together with NCT Dream, Pentagon, Seventeen, Twice, Momoland, and Monsta X.