SM Leisure declares partnering with RCA Data to debut a brand new Okay-pop group, RIIZE, with a big begin in North America.
Influential Okay-pop firm SM Leisure has partnered with Sony-owned RCA Data to launch the debut single from world Okay-pop boy band RIIZE, in a uncommon transfer to signal a Okay-pop group with a serious US document label proper out of the gate. SM says that copies of RIIZE’s debut bodily single, “Get a Guitar,” surpassed 1.03 million home preorders forward of its Monday (September 4) launch.
Final month, SM launched the seven members of RIIZE — Shotaro, Eunseok, Sungchan, Wonbin, Seunghan, Sohee, and Anton — with experiences that they set a document because the quickest Okay-pop group to succeed in 1 million followers on Instagram. SM additionally launched a sneak peek of the group of their single “Reminiscences,” the B-side of “Get a Guitar.”
SM’s give attention to debuting its newest Okay-pop act with US audiences in thoughts is clear of their selection of label accomplice, alongside the group’s debut single being bilingual (English and Korean) and RIIZE’s dwell stage debut final month in Los Angeles.
“RIIZE is ushering in an thrilling new period of Okay-pop,” says Joseph Chang, CEO of SM and Kakao Leisure America and Chief Enterprise Officer of SM Leisure. “We’re thrilled to accomplice with the wonderful crew at RCA and sit up for making historical past collectively.”
“RIIZE are extremely gifted and versatile artists, and we’re excited to welcome them to the RCA Household and work along with the wonderful SM crew,” provides RCA Data Chairman and CEO Peter Edge.
RCA Data COO John Fleckenstein concludes, “RIIZE will break new boundaries in world pop with a completely contemporary perspective. We’re proud to accomplice with the unbelievable crew at SM Leisure and their unbelievable monitor document of artist growth.”
The brand new partnership and SM’s give attention to Okay-pop internationally is a part of a broader technique by SM and Kakao Leisure to realize vital footing in North America. Final month, the 2 firms introduced an integration of their North American divisions.
Equally, HYBE, the most important South Korean Okay-pop label, has made vital acquisitions in the USA, together with Atlanta-based QC Media Holdings, and is claimed to be elevating funds for additional growth available in the market.