Simply days after Apple launched new options geared toward podcast creators, Spotify has previewed its adjustments. Right here’s a peek at what’s new in Spotify for Podcasters.
One of many first new options is giving creators the flexibility to curate listeners’ introduction to their podcast on the platform. Irrespective of the place the present is hosted, podcast creators will have the ability to hyperlink social accounts from their bio. That mimics the Linktree integration Apple Podcasts is getting for creators to spotlight finest episodes and extra.
Spotify says in a examine of podcast listeners, 70% say they really feel invested within the success and well-being of their favourite hosts. To that finish, the present web page bio will get new options to will let you suggest episodes as a place to begin, or to share the present’s fandom with potential new listeners. You may as well function content material from different podcast creators in a function known as “Host Suggestions.” Spotify will permit as much as two items of content material from different creators on Spotify (podcast, music album, playlist, or audiobook) to be featured on the “Extra Like This” tab.
This offers creators the chance to cross-promote their present with one other to succeed in a brand new viewers, or curate a playlist to associate with the podcast for listeners to take pleasure in. For creators who continuously visitor on different podcasts, it’s an effective way to spotlight these episodes, too.
Spotify can also be including a approach to function paid episodes prominently to drive subscriptions. For creators utilizing Spotify Open Entry and companions like Patreon, creators can activate a promotional banner guiding free listeners to subscriber-only content material to assist create new subscribing followers.
Apple targeted closely on podcast analytics for its new providing and Spotify received’t be ignored within the chilly. It says creators on the platform will quickly have the ability to see the full variety of impressions for a present and impressions for particular person episodes over a 30-day interval. That features trending information and a breakdown of the place on Spotify these impressions had been generated—both from Spotify House, Spotify Searach, or Spotify Library.