In a daring transfer to offer ‘helpful assist for artists and improve fan experiences’ amid an absence of subscribers, Deezer has raised its subscription costs for the second time in a yr.
Music streaming service Deezer has revealed an announcement on its web site saying its choice to lift its subscription costs for the second time in a yr. The France-based firm’s web site defined the rise in prices, attributing it to a necessity to offer “helpful assist for artists and improve fan experiences.”
Starting September 21, Deezer will enhance costs for all new premium and household subscriptions in key territories, together with France, Spain, Italy, Netherlands, and the UK. Present subscribers to these tiers will see a rise in value starting with their first billing interval after October 24.
Final yr, Deezer grew to become the primary main music streaming platform to extend its subscription costs within the US by a greenback. Different providers adopted quickly after, with Spotify – lengthy reluctant to bump its value – following go well with final.
“That is probably the most bold change to the financial mannequin for the reason that creation of music streaming and a change that may assist the creation of high-quality content material within the years to return,” stated Jeronimo Folgueira, Deezer CEO. “At Deezer, we all the time put music first, offering a high-quality expertise for followers and championing equity within the business. We are actually embracing a mandatory change to higher replicate the worth of every piece of content material and eradicate all flawed incentives to guard and assist artists.”
“There is no such thing as a different business the place all content material is valued the identical, and it needs to be apparent to everybody that the sound of rain or a washer just isn’t as helpful as a music out of your favourite artist streamed in HiFi.”
Earlier this month, Deezer introduced its partnership with Common Music Group to launch a brand new “artist-centric” streaming cost mannequin in an effort to reform the present mannequin the place artists and songwriters are paid based mostly on their proportion of a platform’s whole streams. The imbalance within the business ensuing from the present “combination” mannequin sees superstars rewarded far past the efforts of their friends.
Nonetheless, UMG and Deezer’s new cost mannequin has raised concern that solely artists represented by main corporations like UMG will profit, contributing to one more business imbalance.