Taylor Swift has formally added her identify to the ultra-exclusive record of artists who’ve cracked an astonishing 100 million month-to-month listeners on Spotify.
The 33-year-old, who’s teed up the discharge of 1989 (Taylor’s Model) for late October, only in the near past hit the month-to-month listener milestone on Spotify, which had 551 million month-to-month lively customers as of June’s finish. Predictably, the Stockholm-headquartered streaming platform went forward and acknowledged the achievement on social media.
“Queen conduct 👑 On August twenty ninth, Taylor Swift grew to become the primary feminine artist in Spotify historical past to succeed in 100 million month-to-month listeners,” Spotify wrote on Twitter/X, eliciting enthusiastic responses from all method of pumped-up Swifties.
At current, the only different act with 100 million or extra month-to-month listeners on Spotify is The Weeknd, who boasts 109.61 million month-to-month listeners to Swift’s 100.14 million. Consequently, it goes with out saying that the record of commercially distinguished artists who haven’t surpassed 100 million Spotify month-to-month listeners – together with the likes of Drake (76.31 million), Unhealthy Bunny (78.99 million), Shakira (65.40 million), and Submit Malone (65.25 million) – is decidedly lengthy.
After all, in line with their robust Spotify presences, Taylor Swift and The Weeknd (each of whom are signed to Common Music Group) have made headlines on the yr for setting numerous tour-revenue and streaming information.
To make certain, it was solely in July that Swift’s re-recorded Converse Now effort smashed Spotify’s present single-day listenership report, as an illustration, whereas some observers have predicted that her ongoing Eras Tour might generate a staggering $1.4 billion or so.
Shifting ahead – and particularly as soon as the re-recorded 1989 drops on October twenty seventh – it’ll be fascinating to see whether or not Swift can eclipse The Weeknd on the Spotify month-to-month listener entrance and, in flip, safe the number-one spot on the whole service.
Moreover, it stands to motive that the multitude of tour dates the Pennsylvania-born artist’s scheduled for the rest of this yr and nicely into 2024 may also assist gas continued fan curiosity on streaming platforms.
Larger image, Swift’s newest Spotify accomplishment has arrived as every of the key labels is advocating for streaming-compensation modifications in opposition to the backdrop of a quickly evolving AI-music panorama. Could noticed Sony Music head Rob Stringer clarify his perception that “DSPs are watered down by low high quality and meaningless quantity.”
In the meantime, Common Music has all through 2023 been pushing for royalty reforms, and Warner Music CEO Robert Kyncl has steered that latest streaming value will increase might be adopted by a collection of further boosts.