Raking in extra viewership with the presence of superstar spectators — specifically Taylor Swift — NBC’s Sunday Night time Soccer sport that includes the Kansas Metropolis Chiefs towards the New York Jets turned the most-watched Sunday present for the reason that Tremendous Bowl.
Making her second look at a Kansas Metropolis Chiefs sport to cheer on participant Travis Kelce, Taylor Swift could have angered among the die-hard followers watching from dwelling — however she’s proving to be nice for the NFL’s viewership scores.
NBC’s Sunday Night time Soccer sport that includes the Chiefs towards the New York Jets common 27 million viewers, making it the most-watched Sunday sport since Fox’s airing of the Tremendous Bowl in February. Preliminary knowledge throughout NBC, NBC Sports activities Digital, Peacock, and NFL Digital platforms reveal a 22% improve from final yr, when 22.2 million followers tuned in to look at the Chiefs go up towards Tom Brady and the Buccaneers.
Swifties flocking to catch her look within the crowd undeniably affected scores, with viewership amongst women aged 12-17 rocketing 53% from the season-to-date common of the primary three weeks of Sunday Night time Soccer. Ladies aged 18-24 elevated within the viewers by 24%, with ladies 35 and older growing by 34%.
Viewership for the night time peaked at round 29.4 million viewers from 9:30 to 9:45 PM ET because the Jets gained traction inside eight factors of the Chiefs within the sport’s second quarter. However Kansas Metropolis took dwelling the win with a remaining rating of 23-20.
Swift attended her second sport to cheer on Travis Kelce, amid romance rumors surrounding the 2. Becoming a member of the pop celebrity within the crowd was pal and actor Blake Full of life, in addition to Kelce’s mom, and a veritable who’s who in the identical luxurious suite, together with actors Sophie Turner, Ryan Reynolds, and Hugh Jackman.
Her look finally week’s Chiefs sport towards the Chicago Bears aired on Fox, featured as “America’s Sport of the Week,” with 24.32 million viewers tuning in. That sport scored the very best amongst feminine demographics within the 12-17 and 18-49 age teams.