Morgan Wallen is headed throughout america on tour subsequent 12 months, however followers are indignant concerning the sky-high costs. Ticketmaster’s ‘Verified Fan’ program which is meant to get extra tickets within the fingers of precise followers—appears to gouge them as a substitute.
Presale tickets for the ‘One Evening at a Time Tour’ for dates in 2024 turned accessible final week, with many followers lamenting the outrageous prices. Pit tickets began at $900 at a number of venues, whereas even the nosebleed part tickets register for an eye-watering $370 per ticket (earlier than charges in fact). One particular person sharing their expertise on Twitter purchased six tickets with the service charges including on $888. That worth doesn’t embody the power cost or the order processing charge, simply ‘Service Payment.’
“We simply noticed Morgan Wallen three weeks in the past, spent round $840 for two pit tickets,” writes Tiffany Leigh on Twitter. “His pre-sale costs. Which we thought was already exessive, however we did it. 2 pit tickets to his present in Minneapolis subsequent 12 months are $1,850! Over $1,000 extra! What. The. F*ck. We gonna sit this one out.”
“I perceive provide and demand, however Ticketmaster driving Morgan Wallen costs as much as $370 per ticket on the pre-sale is legal,” writes Amber Harding Snyder. “Y’all can kick rocks. I’ll get a case of beer and watch YouTube.”
Ticketmaster’s Verified Fan pre-sales appear to be little greater than lining followers as much as paint a straightforward mark on their backs for bilking huge bucks at take a look at. In the event that they’re already curious about stay exhibits, how far more will they pay per ticket? For Morgan Wallen followers, that reply seems to be over $1,000 per ticket—with out together with charges.
Ticketmaster is at the moment providing all-in pricing in states the place it’s required to take action, in any other case it’s a buyer toggle at checkout. “Followers sometimes know tickets will embody service charges, however seeing the full price from the beginning makes shopping for tickets simpler and in keeping with different retail procuring expertise,” a Stay Nation spokesperson mentioned again in June 2023 as Congress started inspecting a invoice to pressure all-in pricing.
Speculative ticket pricing has pushed wild worth swings for live performance tickets throughout a number of markets for performers like Bruce Springsteen. Tickets dipped as little as $6 in some markets like Oklahoma, whereas tickets in New York went for 1000’s of {dollars} per seat. The identical technique appears to be at play right here for Wallen tickets. Checking every of the introduced dates on the time of publishing this text reveals there aren’t many seats left—until you’re keen to pay third-party mark-up on already sky-high ticket costs.