One month after debuting an “Add to Music App” function within the US and the UK, TikTok is bringing the instrument to 19 new nations.
The controversial video platform formally unveiled the Add to Music App enlargement at this time. As its identify suggests, Add to Music App, showing alongside songs on TikTok, allows customers to save lots of tracks to playlists on streaming companies equivalent to Spotify, Amazon Music, and Apple Music.
(As was additionally the case within the launch that TikTok forwarded to DMN about Add to Music App final month, the most recent announcement on the topic reasonably conspicuously mentions Spotify and Amazon Music however, past a small part of a promotional picture, doesn’t reference Apple Music in anyway.)
Lengthy touted for its perceived effectiveness as a music-discovery instrument, TikTok has now introduced Add to Music App to (apart from the aforesaid US and UK) Canada, Argentina, Colombia, Germany, the Netherlands, France, Italy, Spain, Eire, Sweden, Turkey, Japan, Thailand, Malaysia, Vietnam, the Philippines, South Africa, Saudi Arabia, and the United Arab Emirates.
Addressing the Add to Music App buildout in a press release, TikTok world head of music enterprise growth Ole Obermann highlighted TikTok customers’ “unbelievable response” so far, with distribution/product partnerships head (and four-year BlackRock vet) Lindsey Kelt touting the “transformational function” in remarks of her personal.
The expanded availability of Add to Music App represents solely the most recent in a protracted line of music-centered initiatives for TikTok, which has reportedly crossed $10 billion in shopper spending since its launch.
However the ample authorities scrutiny that it’s going through, together with a number of bans, multimillion-dollar fines, and lawsuits in regards to the app’s alleged dangerous affect upon kids and youths, the favored ByteDance-owned platform has throughout 2023 inked plenty of agreements in and across the music sphere.
Amongst these pacts are tie-ups with Disney, Reside Nation/Ticketmaster, DistroKid, Rotana Music, and, maybe most notably, Warner Music Group. In the meantime, other than the enlargement of its namesake standalone streaming service, TikTok has added Artist Accounts, began organizing in-person live shows, and doubled down on its talent-discovery and -promotion efforts on the 12 months.
Wanting ahead to 2024, it’ll be price intently following the app’s strikes on the music aspect – particularly as a result of it’ll enter the 12 months with its SoundOn distribution service in addition to the beforehand described TikTok Music in place and, considerably, supported by all method of smaller-scale choices.
Greater image, although historical past suggests the purported considerations of federal lawmakers and businesses within the States gained’t drive concrete regulatory motion, studies have indicated that TikTok is prepping a subscription-focused pivot in response to the forthcoming implementation of EU information legal guidelines. In the meantime, rivals together with Meta’s Reels are reportedly making waves on each the usership and viewership fronts.