TikTok has introduced its ‘Within the Combine’ world dwell live performance has shattered viewership data on the platform with 33.5 million distinctive viewers.
The unique broadcast and three subsequent rebroadcasts of the live performance broke the document for greatest ever dwell occasion on TikTok, with 9.6 million folks watching dwell. The dwell present celebrated music and the traits of the trade this 12 months, that includes a five-hour music occasion with headliners Cardi B, Niall Horan, Anitta, Charlie Puth, Offset, and Peso Pluma.
Along with these headline acts, TikTok additionally featued dwell performances from rising artists together with Isabel LaRosa, Kaliii, LU KALA, and Sam Barber. Every of those artists is taking part within the TikTok rising artists program known as TikTok Elevate.
“Within the Combine was an awe inspiring occasion the place followers and artists got here collectively to have fun what we love about TikTok, the place the facility of the platform’s music discovery performed out on stage,” provides Paul Hourican, World Head of Music Partnerships & Programming at TikTok.
“An occasion of this magnitude actually takes a village, thanks for this wonderful line-up of unbelievable artists, our companions, the sold-out crowd in Arizona, and the record-breaking viewers who watched around the globe within the tens of millions on TikTok.”
Whereas TikTok is celebrating this milestone for dwell occasions on the platform, the enjoyable isn’t over. Should you missed ‘Within the Combine’ now you can see a one-hour highlights particular that includes moments from the live performance together with Charlie Puth’s duet with Jungkook, Anitta and Peso Pluma performing their new music “BELLAKEO” dwell for the primary time, and a shock look from Shaq.
The TikTok ‘Within the Combine’ live performance occasion was co-produced by TikTok and GroupM Movement Leisure, with sponsorship from Paramount and Coca-Cola. The occasion occurred at Sloan Park in Mesa, Arizona on December 10, 2023 and was streamed globally by way of TikTok LIVE. The LIVE video and occasion manufacturing have been designed particularly for the vertical format by director Hamish Hamilton and Completed+Dusted.